What are You Looking for?

What are the ranking factors that affect Amazon BSR? How can we achieve No.1 sales ranking? What are the ranking factors that affect Amazon BSR? How can we achieve No.1 sales ranking?
By Blog
2025-02-24

What are the ranking factors that affect Amazon BSR? How can we achieve No.1 sales ranking?

Amazon Sales Rank refers to the sales metric of a product compared to similar products. It is also known as Amazon Best Sellers Rank or BSR (Best Sellers Rank). It is an important indicator for measuring the overall sales of products and can cover 1-1 million+ products. By convention, #1 is the best-selling product in its (sub)category.
The top 100 products in a particular category are displayed on the bestseller page. The same product can also be a best-selling product in two different subcategories, as shown in the image below.

6 Principles of Amazon Sales Ranking

Amazon’s sales ranking algorithm remains a secret, so trying to quantify this ranking is not scientific. But here are a few things you can know about Amazon’s best-selling product rankings:
It is based on the quantity of the order, not the number of units;
It only includes successfully paid orders;
· Updated every hour;
· The ranking is also based on the number and velocity of recent orders;
It’s not influenced by searches or page views, but by conversions.
· It is also affected by seasonality, so popularity and availability should be considered.

Tips to improve Amazon BSR

Search data does not affect sales ranking. But knowing which products are selling well can provide some insights into your product selection, so you can use Google Trends and other tools to find common search terms, as shown below:

When you are close enough to the first position for your target keyword, you need to increase your sales velocity and maintain a stable sales ranking.
Many Amazon sellers want to buy their own products to improve their sales ranking. Obviously, this is against the rules and will not necessarily result in more orders;
· Price merchandise competitively to achieve better sales and profits;
Product reviews can sway undecided buyers to complete their purchase. Pay attention to negative product reviews, which are often one of the main reasons why buyers abandon their shopping carts.
A single order of 1,000 items at once will not help improve sales ranking as much as 1,000 orders, so sellers can encourage orders at low prices and eliminate bulk purchase discounts;
The prerequisite for an order to be included in Amazon's sales ranking is that the order must have been successfully paid, so you need to check the overdue payments in a timely manner;
Try not to click on competitor products, which may cause them to be marked as popular products.
By Blog
Updated

Read Next

Discover the essential tools, strategies, and resources to power your DTC ecommerce business. From growth tactics to optimized solutions, Ecommerce.Red helps you stay ahead in the competitive market.
©️ 2025 — eCommerce.RED. All Rights Reserved.