Traffic generation skills | An operator who cannot do advertising is not a successful cross-border operator

Cross-border e-commerce people are even worse off. English is a big problem. Although there are translation software, it is easy for the text to not convey the meaning. There are also minority languages in Southeast Asia. If you can understand them without professional study, I would respectfully call you a "master".

Language barriers and cultural differences pose numerous difficulties for people traveling across borders. But it doesn't matter, we at least have some things in common: we can't live without food, clothing, shelter and transportation...

Regardless of nationality, everyone has to eat, and although the tastes may be different, the cooking tools are the same;

Regardless of region, everyone has to wear clothes, and although some are open-minded and some are conservative, they all pursue beauty;

In general, as long as we find the "commonalities", we can meet the needs of different markets. Let’s first talk about the Taiwan site, where our language and culture are “shared”.

Friends who often read Shopee’s weekly reports and quarterly summaries should know that Taiwan’s consumer groups are mainly young people, and their styles tend to be Japanese, Korean, and fresh.

In terms of consumption concepts, this group has very strong individuality and self-awareness, pursues quality life, is very interested in new and interesting things, and likes "good things at low prices". So, how to attract and convert this group?

Let me give you an example. Some time ago, an interesting story about a supermarket appeared on the hot search list on Weibo: emoticons were used in supermarket advertisements, which made people smile. Netizens exclaimed: "This is how supermarkets sell things now."

Let’s take a look at the official promotional form of Shopee Taiwan not long ago. The pictures are no longer "conservative" exquisite real shots, but simple drawings "based on imagination", which look special and cute, making people want to click in to find out.

In the entertainment era, these fun marketing efforts give consumers a strong feeling to a certain extent. If you think fun marketing does not fit your positioning, it doesn’t matter. Take a look at how Taiwan’s PX Advertising, which is regarded as a “role model” by the advertising industry, plays it elegantly.

Being beautiful is a capital, but spending money beautifully is a skill.
I can buy it for eight dollars, why should I pay ten dollars?
The closer we are to PX Mart, the further away we are from luxury and waste.

Maybe you will cross your legs and refute me: big companies all have their own advertising departments, we e-commerce companies don’t have so much support.

In fact, this is not the case. Whether it is a big brand or an individual business owner, doing business is a "commonality". Instead of simply exaggerating the influence of large companies, it is better to spend time thinking about the skills hidden behind success.

There are many feasible methods, but only a few interesting ideas.

The above examples are mainly to hope that everyone can think deeply: Why should we optimize keywords frequently? How to optimize product introduction? What are the new ways to attract traffic?

Consumers have become aesthetically fatigued by the same old text and image formats, and many sellers have chosen the "low-price route" to attract traffic as a second choice, rather than changing their thinking and innovating. This is actually a drawback. Instead of blindly pursuing "driving conversions" and "spending money to buy sales", it is better to think further about how to attract your audience in multiple dimensions and spend money wisely.

Taking the initiative to learn more about the market you are facing can not only enable you to carry out targeted marketing, but also help you broaden your horizons. The world is so big, go out and see more.

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Traffic generation skills | An operator who cannot do advertising is not a successful cross-border operator

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