What is Amazon “Affiliate Selling”?
Based on some Amazon algorithms, Amazon will allocate traffic to all products in an "equal and fair" manner.
The main sources of this traffic are:
1. Keywords: Generally, certain free keywords will be matched within 2-4 weeks after the new product is released.
2. Associated sales: Once a product meets certain requirements, Amazon will automatically match the product to the pages of more other products, so that good products can obtain traffic (clicks) from other people’s product pages through “related links” even without keyword traffic.
Amazon’s common affiliate sales include the following:
1. Recommended at the top of the product page
2. Variant association
3. Follow-up sales
4. New product/Vendor advertising association
5. Related purchase (check option)
6. Related purchases (sliding window items)
7. Advertising recommendations
8. Comparison and recommendation
9. FAQs and Reviews can also generate related sales, but since this method is not directly recommended by Amazon, it will not be explained in detail here.
How to do Amazon affiliate sales best?
How to make your products appear in the "Related Purchases" (check option) column of Best Seller products? Many sellers purchase their own products and Best Seller products at the same time through the "shua order" method. When your order number reaches a certain number, your products will appear on other people's pages.
This is undoubtedly a "seemingly smart" approach, but sellers who try this method seem to find that the cost of doing so is very high because:
First of all, the Best Seller’s products often have large sales volumes. If you want to create relevance, you must “swap” them as much as possible. The daily “swap order” cost is very high.
At the same time, if you want to stay in that position, you can't stop, because once you stop, the relevance will immediately disappear.
Finally, this is a highly risky practice after all. You never know when Amazon will find out and then "weed" you.
Let’s look at several methods of cross-selling from the perspective of consumers:
1. Recommendation at the top of the product page: Apart from setting the lowest price, we have little control over this column
2. Variant association: Since the ASIN Hijack violation last year, basically no one dares to try this method again
3. Follow-up sales: Needless to say, everyone hates it.
4. New product/Vendor advertising association: If you have a VC or VE account, you might as well try it. The effect is observed by everyone.
5. Related purchase (check the box): Which buyer will buy the same product from three Amazon sellers at the same time? This feature, which is known as "shua order", has a great actual effect. Anyone who has tried it should know it.
6. Related purchases (sliding window item): It is estimated that 10% of sellers will take a look, but the actual conversion rate is minimal.
7. Advertisement recommendation: Which buyer likes to see ads on the product page? Just think about it and you will know whether there is CTR or Conversion rate.
8. Comparison and recommendation: This is the most important column for several reasons.
This column is above the product description, which shows that Amazon attaches great importance to the conversion rate of this column.
The color and layout of this column are more eye-catching than any of the related sales items analyzed above.
Only 4 products are compared in this column, and the CTR (click-through rate) is significantly higher than the advertisement (the headphone advertisement column analyzed here has 7 products in each column, a total of 13 columns, which means a total of 91 products in the advertisement)
Therefore, as long as you understand Amazon’s push rules and calculation methods, you can quickly get your products into the comparison recommendation column.
