Why do Amazon merchants need to register brand trademarks? Next, follow the editor to take a look!
In 2016, AliExpress began to fully transform from cross-border C2C to cross-border B2C, and corporate identity and brand qualifications became the entry credentials. Starting from early April, merchants will have to enter the market as enterprises, and individual merchants will no longer be allowed. This policy aims to comprehensively enhance the branding and standardization level of the AliExpress platform.
Amazon has already emphasized the importance of trademark registration and brand certification. For new and old sellers, the first thing that comes to mind when talking about Amazon’s double-edged sword rule is undoubtedly the phenomenon of copycat sales. Amazon's original intention in establishing the follow-selling rules was to provide a platform for merchants to compete, encourage different agents of the same brand to compete on price, and pass on benefits to consumers, thereby increasing the attractiveness of the Amazon platform and enhancing industry competitiveness. However, with the subsequent development, the behavior of copy-selling caused vicious competition within the industry and seriously damaged the rights and interests of the initial merchants.
Registering your own trademark brand can effectively prevent copycat sales, protect your own listings, increase the credibility of your listings, and enable your own listings to be searched more accurately. In this way, the company can maintain its own profit margin, effectively stop infringement by companies in the same category, and prevent others from tampering with the content of the listing. While protecting its own commercial profits, it also protects the company's intangible assets.
Register your own trademark and you can file it with Amazon after you have the trademark acceptance notice. After the filing is successful, if there are sellers who continue to maliciously follow the sales, affect your sales reputation, and steal the fruits of your labor, you can file a complaint to the backend. After filing, you can get Amazon’s GCID code. With GCID, you can protect your self-built listings. At the same time, it can completely replace UPC, avoiding a series of problems such as high UPC duplication and purchase costs. Amazon also uses GCID to check whether a product can be copied.
