Currently, most cross-border e-commerce companies in China choose Amazon and eBay. What are the differences between these two platforms and how to choose? Today I will talk to you about this topic, and friends who are interested can take a look!
These two platforms have their own characteristics: eBay has stricter requirements for sellers and has higher requirements for product quality, but it also competes on price, that is, the product quality must be acceptable and the price must also be advantageous; among these two platforms, Amazon has the highest requirements for sellers. It is product-driven, that is, the product quality must be advantageous, and it must also have a brand. If you don’t have a brand, it’s best not to do Amazon. "At present, Amazon has the highest entry barrier, but it is also the most profitable. Different groups are suitable for different platforms," it has something to do with the company, industry, and product. The supply chain for a single product category is very complete and has great competitive advantages.
The editor said that factories can do eBay, but the threshold is high because the market and customer groups are different. eBay is a mature market with high quality requirements and rules that are more biased towards buyers. If products, services, and logistics are not done well, there will be problems. "It is not enough to have a strong product, you need other capabilities, such as localized services. Amazon has guaranteed quality and products, and you must have a brand to keep others out. Small traders basically have no chance. Amazon is the most serious about brands and you have to build a brand."
The platforms have different rules, strategies, and genes, so try not to choose both at the same time, and focus on one platform. When choosing a platform, you must see yourself clearly and find the right position. Moreover, it is impossible for the same product or brand to perform well on both platforms. What works well on one platform may not necessarily work well on other platforms. Therefore, the editor suggests re-pricing by brand and platform. Demonstrating different advantages on different platforms must comply with the main features of the platforms. On the other hand, different regions should choose different platforms. Even in the same area, there are different levels and different audiences.
