Today we are going to talk about Amazon, the leader among the four major cross-border e-commerce platforms: eBay, Amazon, Alibaba and Wish.
What are the advantages of the Amazon platform?
1. Great influence, wide customer base, and high consumption level. Amazon, which started out as an e-book company, has accumulated a large number of loyal customers with high education levels and high consumption levels.
2. The regulatory system is very strict and focuses on intellectual property rights, product quality and service, so Amazon is very suitable for the brand route because it is easy to protect rights. Similar to JD.com in China, customers believe that everything on Amazon is genuine. Therefore, Amazon is not suitable for domestic companies that mainly sell products similar to those of big brands.
3. Amazon provides warehousing and logistics services to sellers. In North America, Amazon's FBA delivery can achieve delivery within 2-3 days, and the fastest is the next day. In addition, products delivered by FBA will be displayed on the web page so that customers know that Amazon is responsible for packaging, delivery, customer service, returns and other services of the product when purchasing. Best of all for sellers, Amazon will take responsibility for any negative customer experience during delivery and will not result in any bad reviews for the seller.
What kind of enterprises is it suitable for?
1. With its focus on the North American market and strict regulatory system, Amazon is more suitable for companies with independent brands or good product quality and North America as its main target market. It is difficult for small and medium-sized sellers who deal in counterfeit goods to gain a foothold on Amazon.
2. Strict after-sales requirements, requiring all sellers to provide return services.
3. Amazon settles your bills every half a month. When you check out, all the money will be transferred to your bank account at once, which means that the entire funding cycle is about half a month. This is much faster than EBAY, but the prerequisite is that you have a bank account and a certain amount of initial capital to put into it. Therefore, the company must have a certain level of financial strength and be able to have a bank account in the United States.
Amazon store opening process
Amazon Global Selling Sites
The sites that can be opened are: United States, Canada, Mexico, United Kingdom, France, Germany, Italy, Spain, and Japan.
The United States, Canada, and Mexico are North American joint accounts; the United Kingdom, France, Germany, Italy, and Spain are European joint accounts. A joint account means that as long as you successfully apply for any one of the sites, you do not need to apply again to open a site within the joint account.
Therefore, Amazon is divided into three parts: North America, Europe, and Japan. The registration processes for the three sites are roughly the same. Let’s take the North American site as an example.
There are only two types of Amazon accounts:
1) Individual Sales Plan
2) Professional Sales Plan
Both individuals and companies can apply for an "Individual Account"; similarly, both individuals and companies can apply for a "Professional Account". The only difference is in the fee structure and functional permissions, and they can be converted to each other, so even if you are an individual seller, you can apply for a professional selling plan on Amazon.
Registration conditions
1) ID card of the company legal representative
a. The name on the ID card must be consistent with the name of the legal person on the business license
b. Must be issued by Mainland China, Hong Kong, or Taiwan
c. Please provide color photos/scans of both sides. Black and white copies will not be accepted.
d. The image must be clear and readable
e. ID card should be valid
2) Business license
a. Must be issued by Mainland China, Hong Kong, or Taiwan
Mainland China: Business License
Hong Kong, China: Certificate of Incorporation and Business Registration Ordinance
Taiwan: Limited Company Registration Form/Stock Company Registration Form/Limited Company Change Registration Form/Stock Company Change Registration Form
b. Please provide color photos/scans, black and white copies are not acceptable, and the images must be clear and readable
c. The business license in mainland China should be more than 60 days away from the expiration date, and the business registration regulations in Hong Kong should be more than 45 days away from the expiration date.
d. The address on the business license must be consistent with the office address "businessaddress" you filled in on the seller platform
Other notes:
If you are a mainland China company seller, the bank statement upload area is not mandatory and you can choose to upload or place a blank document.
If you have multiple copies, merge them into a single file for uploading.
We do not accept files sent via email, please upload your information via the link provided.
If you are a Hong Kong company seller, you will need to submit another supporting document to prove that this director is the actual director of your company.
You can submit this document together with your ID card.
