Some readers don’t know what Amazon listing is? How to optimize Amazon listings? Today I will tell you about it, and friends who are interested can take a look together!
What is an Amazon listing?
Simply put, a listing is a product page that includes the product title, product reviews, product introduction, related products, Q&A, etc. For this reason, optimizing product listings is extremely important, and it is also a very important thing in Amazon operations.
To optimize product listings, sellers need to pay attention to the following: product category selection, selection and deployment of associated words, optimization of product images, description of product titles, writing of product five-element characteristics, product descriptions, product reviews, and product QA.
How to optimize Amazon listings?
1. Determine the keywords.
Keywords are the first step in attracting traffic and are also a description of the core competitiveness of the product. They determine whether buyers can search for your products.
How to determine the keywords? It's simple. Put yourself in the shoes of a consumer and search for the products you want to sell. Then copy down the titles of the top 50 search results and analyze which words appear most frequently. You can probably determine the keywords. The process of determining keywords is also the process of further understanding competing products.
It is worth mentioning that keywords are divided into precise keywords, broad keywords and long-tail keywords. The so-called precise keywords are the words that are widely used when thinking of your products. Broad keywords, as the name suggests, are relatively broad keywords. Long-tail keywords are the words that are used by specific customers when searching for your products.
These three types of keywords cannot be ignored and can be classified into a keyword reserve library.
2. Choose a good title.
A good title is half the battle, although this statement is exaggerated, it is absolutely true. A good title can greatly increase exposure and purchase rate.
Generally speaking, titles are written in a way that alternates between three keywords, with a few broad keywords before the precise keywords and a few long-tail keywords after them. Then if there are differences in color or properties, make that clear in the title. Finally, the total length of the title should not exceed 200 characters (including English letters and spaces), because Amazon stipulates that if the listing character length exceeds 200, buyers will not be able to search it.
Beyond that, there are some small details to pay attention to. For example, the first letter of each word in the title must be capitalized, except for prepositions such as a, the, and; never use English numerals if there are Arabic numerals; if there are multiple uses, just mention one, for example, if a headset is suitable for various models of mobile phones, just write one model; and never mention price, discount and other information in the title.
3. Optimize images.
You can first take a look at the screenshots of the top three best sellers on the electrics list. In addition to the title and reviews, the most exposed part is the picture, which is the customer's first impression of the product.
Amazon's current image requirements are 1000*1000 pixels, a pure white background, and no watermarks or text. But this does not mean that we can treat photos casually. There is a big difference between being serious and not being serious...
It is best to have 4 to 5 high-definition pictures, and then pay full attention to the product's composition, lighting and other visual aesthetics. The details must be displayed in place to ensure that they can be seen clearly after zooming in.
The above is an analysis of what Amazon listings are and how to optimize Amazon listings. If you want to know more about Amazon listings, please continue to follow us!
