People who use carriages and horses don't have to run fast, but they can travel thousands of miles; people who use boats don't have to be good at swimming, but they can cross rivers.
By the same token, if you open a store on Amazon, you will definitely get twice the result with half the effort if you can use some tools, understand them carefully and use them correctly.
As we all know, data operation is an essential link for sellers who want to do well on Amazon. However, if we rely solely on manpower to search, organize and summarize, it will not only waste a lot of time, but may also result in omissions.
Today, I want to share with you some tools for Amazon data operations. Friends in need can collect them.
1. Yimaibao
Yimaibao can analyze big data of cross-border e-commerce and provide sellers who open stores on Amazon with assistance in market research, hot product development, and marketing promotion, so that sellers can better develop overseas markets.
The functions of Yimaibao are mainly concentrated in keywords, abnormal reminders and trial customer services. You can not only query competitor traffic diversion keywords by entering ASIN, but also monitor target keywords and competitor listings to provide sellers with business information that is one step ahead.
In addition, when someone follows the seller's listing, Yimaibao will alert the seller in the follow-up reminder so that the seller can handle it as soon as possible. As for the trial customer function, it gathers a group of reviewers. Sellers who open stores on Amazon post in the trial customer area. These trial customers can help sellers do reviews.
2. Unicorn Smasher
Translated as "unicorn", it is an Amazon competitive product sales analysis tool under the cross-border e-commerce platform AMZ TRACKER. It captures a large amount of post data for analysis and comparison, and provides sellers who open stores on Amazon with necessary reference information for product selection or development.
Unicorn makes the acquisition and organization of data more convenient and simple. It is fool-proof, very easy to use, and so far it is still free.
The information it captures includes Product (product name), Link (product link), Brand (brand), Sellers (number of sellers), Variations (number of variations), Price (price), Category (category), Rank (ranking), Est. Sales (monthly sales), Est. Revenue (monthly turnover), Reviews (number of reviews), Rating (rating), etc.
Of course, these data may not be 100% accurate, but the error will not be large. Considering the time saved by sellers and as a reference for market research, the error is still within an acceptable range.
In addition, this tool does not require registration. When you first use it, just follow its prompts and install a Google Chrome plug-in.
3. Miku
Miku was developed by Guangzhou Ruiku Information Technology Co., Ltd. It currently supports the analysis of big data from two cross-border e-commerce platforms, Amazon and Wish. Official claims that it is being used by more than 30,000 sellers. It can help sellers select products and operate, and also provides some free tools such as keyword mining and trademark search.
Objectively speaking, Miku's performance is remarkable. It can both analyze and track data. Both data and listings are not static. It is valuable to provide timely feedback to sellers who open stores on Amazon after these information changes, allowing sellers to make behavioral decisions.
Miku tracks the keyword change trends of products every day, eliminating the trouble of manual search. At the same time, it also provides monitoring of follow-up information, BuyBox information, and negative review information for the seller’s own listings. When an abnormal situation occurs, the seller will be notified immediately so that the seller can deal with it quickly.
4. Data Pulse
DataPulse provides comprehensive services for cross-border e-commerce platform Amazon data analysis. Currently, it only supports the query, analysis and monitoring of Amazon data in the United States (US). In the future, it may be expanded to European and Japanese sites.
Its data is captured and collected through public channels, and sellers do not need to bind their Amazon accounts, which ensures account security and eliminates the need to worry about account association issues.
Some big-name sellers who open stores on Amazon and sellers who use FBA have chosen to use DataPulse, which is not only a powerful tool for product selection, but also a helper in operations.
When selecting products, you can locate a certain category and collect data information on all popular products in this category. During operations, you can also track competitors and specific keywords.
Of course, your competitors may monitor you, but that’s okay and unavoidable.
As long as the data is comprehensive and timely, the seller's thinking mode and marketing methods have certain advantages. Combined with the collected data such as sales volume, price, BSR, number of sellers, number of reviews, etc., they can also achieve good results in the competition with competitors.
5. Purple Bird
ZiNiao Data is now able to provide big data analysis services for multiple sites, including the United States, Canada, the United Kingdom, Germany, France, Spain, Italy and Japan. These services can help sellers understand their related businesses more comprehensively and specifically and make the most appropriate decisions.
The page of Zi Niao Data is relatively concise and simple, giving people a good visual sense. Like Amazon, it uses white as the main color, which shows that its team has put a lot of thought into it.
The services it provides are roughly keyword mining, product analysis, Reviewers, ASIN ranking, best-selling rankings and SuperUrl.
Zi Niao Data can help sellers select products on various sites, letting them know what to sell on which site and which site a product sells best. It provides sellers who open stores on Amazon with the basic sales information they need, allowing them to increase product views and conversion rates by grasping and thinking about this information.
6. Keepa
A price query tool for Amazon products on the cross-border e-commerce platform. Sellers generally use two functions. One is to view the historical price of a listing over a period of time and analyze its price fluctuations.
The other is the price reminder service, which tracks the price of the listing and sets a price expectation value. When the price reaches this level, Keepa will send an email to remind you.
Some Amazon operations experts will use Keepa to conduct comprehensive analysis, analyzing how some hot-selling products became popular, analyzing the relationship between price and sales during the process of some hot-selling products becoming popular, and how to strike this balance.
For example, when was its sales the best, when was it the worst, when was the price raised, when was the price lowered, and what might have been the reasons behind these decisions at the time, and then use them to guide your new product strategy and marketing strategy.
Price alerts are usually used to remind customers of price reductions. In the beginning, they were used by many buyers. They monitored their favorite products and would buy them once the price dropped to a level they could afford.
For example, a hat is priced at $100 by a merchant, and the buyer wants to wait until it drops to $60 before buying it. This is when Keepa comes in handy. However, many Amazon sellers now also use it to monitor the prices of their competitors in order to understand their pricing strategies.
CamelCamelCamel
This is a free cross-border e-commerce platform Amazon tool website, which can query information such as Price History (product price) and Sales Rank (sales ranking) on Amazon. This information can provide sellers with a basis for product selection and make predictions and grasps the trends of the products they sell during operations.
CamelCamelCamel also has a price tracking function. For sellers, it can be used to analyze whether a certain listing is worth following and what its current situation is. Is its sales getting better and better and is it on the verge of becoming a hot-selling product, or has it slowly cooled down and not many people are paying attention to it.
In addition, if the seller's listing is copied by someone else and the price is very low, exceeding the price set by the seller, the system will send an email to the seller to notify him to adjust the price quickly to avoid losing the shopping cart. This feature is quite good.
However, the only drawback for Chinese sellers opening stores on Amazon is that its default language is English, which can be adjusted to Spanish, French, German and Italian. There is no Chinese, so sellers need to have a certain level of English proficiency when using it.
Xunzi said, those who are good at taking advantage of the situation will have everything go smoothly and as they wish; those who are not good at taking advantage of the situation will be restricted everywhere, have a hard time taking a step forward, and face bitter hardships. According to the editor of Kuahaihui, sellers who are good at using tools often achieve twice the result with half the effort in Amazon operations, while sellers who do not use tools often work harder but do not get the expected rewards.
Here, the editor recommends that you explore and summarize more, find the best way of operation, and refuse to get half the result with twice the effort.
