Merchantwords is mainly to help sellers find keywords and some popular related keywords, but Amazon recently updated the Search Terms, which means that you only have one line of search terms to fill in. This makes the keyword issue seem a bit useless or it can be said to be more important because it has a huge impact.
Merchantwords collects over 1 billion unique search terms from Amazon searches. The parameters of these search terms can provide sellers with a more comprehensive reference, knowing which products customers care about more, and can also be used as a reference for product selection. MerchantWords are a collection of keywords that customers use to search for products online. These searches are conducted on marketplaces such as Amazon and Walmart.com and are enhanced by a complex set of computer rules known as algorithms. These rules provide search suggestions – aka “autocomplete” – that appear immediately when the user starts typing in the search bar.
Consumers are looking for products to buy online every day. The campaign generates data on global consumer demand. All of these search requests need to be analyzed instantly, so marketplaces like Amazon know which search results to display. The better the result listing, the higher the probability that Amazon will sell your stuff.
Companies like Amazon are always trying new ways to put the right product in front of the right customer at the right time. The quicker we find what we want, the quicker we can buy it. This means that for certain highly competitive terms, search suggestions may change by the hour. We see this in the data. It might even be faster than that. Autofill is an indispensable tool for marketing to drive traffic to your website.
So how can you keep up with Amazon? AI! It turns out that training our computers to pick up trends and changes in keywords is a great way for us to keep up. It helps us build a massive map of what consumers want to buy, and that’s the power of MerchantWords.
We use our findings to help savvy marketers keep you informed of these ongoing changes. Our keyword research tools make it easy to drive more traffic to your products and find new products and marketing opportunities.
How to use Merchantwords to get more Amazon traffic?
1. Keep a close eye on your competitors
If you want to stay ahead of your competitor stores, you need to pay close attention to what they are doing. Take note of everything you can, both the things they did well and the things they did not do well. If they list best-selling products that you are not, then it’s time to diversify your product line. Likewise, if you find that they are always out of stock on popular items, start listing those items in your store and make sure you are filling the unmet demand there.
2. Optimize Your Listings Using Amazon Keyword Research
To be successful on Amazon, you need to regularly perform keyword research for your products. In fact, using a tool like MerchantWords is the quickest and easiest way to see how people are searching for the products you sell. We'll help you determine the best keywords to include in your listing and find new product ideas.
3. Market your product!
Your main focus as an Amazon seller should be selling quality products that customers want to buy. And you want satisfied customers to leave reviews, because these evaluations provide much-needed validation that your products are high quality and trustworthy.
