On-site SEO is one of the most basic methods to increase Amazon’s traffic. It also fundamentally determines the effectiveness of other promotion channels built on the basis of SEO. It can be said that SEO is basic but extremely important. What is surprising is that in fact 99.9% of all the sellers I have contacted do not do on-site SEO, or do it completely wrong. Regarding how to do Amazon SEO optimization, I really can’t explain it in detail, please understand.
Once SEO is done, it is quite simple. You just need to update the corresponding information in sellercentral or vendorcentral.
Here I want to emphasize the effect of SEO and how to measure SEO performance:
1. For a brand new account, if you do a good job of SEO when the product is first launched, you will see the effect quickly (usually within 5-10 working days), because the initial account does not have more sales and evaluation data mixed in it. This is the best time to start SEO. (After you have the sales and review data, the SEO effect will often be affected by negative ratings.) Therefore, the best time to do a good job of SEO is when the product is first put on the shelves.
2. For accounts that have already been sold, the SEO effect will become more complicated because data from various business operations are mixed in. However, if your sales are stable, the number of negative reviews does not increase suddenly, your account health is relatively stable, and you have not done anything that could bring yourself punishment, then SEO can still significantly improve your session.
Here, I would like to emphasize that in order to achieve better SEO results and better sales, you need to pay attention to several key metrics in your daily Amazon operations (here are only a few of the more important ones, of course there are some other metrics that need to be paid attention to, but they may not be so important)
order—the quantity of the order
Customer feedback—Feedback is the customer's evaluation of the overall shopping experience after shopping. There will be a specific score in the background. If the score is too low, it will directly affect your ranking and sales.
review—Among reviews, what Wu Jiayang and others need to pay attention to on a daily basis are the so-called negative reviews, that is, reviews with a rating below 3.5 stars.
Account health—Health refers to the daily health of your account. It is a reflection of whether your account has been complained about, has any violation records, and other malicious behaviors. If you receive too many complaints or maliciously violate Amazon's rules, this score will become lower, affecting your traffic and sales, and you may even have your store closed.
Seller rating - This is a comprehensive score of your various service indicators as a seller, representing the quality of your service to buyers.
customer feedback
Complaint rate - Amazon has opened a complaint function for sellers in the background, but it is best not to use this function frequently. If there are too many complaints, Amazon will temporarily deem the seller to be in a Problem state and will not restore the status until the complaint is resolved. This is also a factor that affects traffic and sales.