What is Google Analytics?
Google Analytics is one of the free tools that must be used in the operation of an independent website. If you want to know where your website visitors come from, what they read on the website, which web pages are popular, and which traffic has received better conversions. Then Google Analytics can definitely help you. You may have spent a lot of time and money on wrong keyword optimization and wrong advertising. Wrong audience. Google Analytics can help you avoid these pitfalls. We use Google Analytics data to optimize your website experience. Find the right keywords and audiences to optimize our website and our ads.
Tutorial on installing Google Analytics
Before you can use Google Analytics, you must have a Google account. You can only log in to Google Analytics using a Google account. You can use your existing Gmail account or register a new Google account. When registering, please note that you must use the global security network. If you do not use the global network, your mobile phone number may not receive the Google verification code. Once you have created a Google account, you can log in to Google Analytics to set up your account.
1. Go to: https://marketingplatform.google.com/about/analytics/. Click Sign in to Analytics
2. Enter the page and click Manage
3. Click Create Account on the Google Analytics management page. This will bring us to the page below. Select Website and fill in the basic information of the website, including account name, website name, and website URL. Be careful not to choose the wrong one, such as http or https. Then click the lower left corner to get the tracking ID.
4. After clicking the Get Tracking ID button, the Google Analytics agreement will pop up. Here we check all the options and select I accept. This will bring up the page with the website tracking code.
5. Install the Google Analytics code on your website. The code needs to appear on every page that users of your website can access. And add it to gtag.js. If you really can't install it yourself, you don't understand it, or the website building company doesn't give you permission to modify the code, you can find a company that helps build your website to install it for you. The effect after installation (below). If you are using a WordPress website, you can install the plugin: MonsterInsights, which I think is the best Google Analytics plugin for WordPress. If you have activated Google Adwords, it is best to link it with Google ads in this step.
6. After installing the code, open your website, click Real-time in the Google Analytics backend, and then click Overview. Check whether the website has traffic and whether the installed code has taken effect.
In addition to learning basic Google marketing, sellers who promote independent sites also need to consider logistics and funding issues. For logistics, independent site sellers can find a reliable freight forwarder in China that covers multiple sites. If it is a funding issue, it is recommended to use a low-fee third-party payment tool to settle foreign exchange and withdraw cash. Airwallex is recommended here. Currently, there is a 0 fee for payment and withdrawal in the first year. Interested sellers can try it. Registration entrance: https://hub6.cn/0bEXge
