Google Webmaster Tools is one of the tools that Google search engine marketers must know how to use. If you are doing Google optimization for your website and are not using Google Webmaster Tools, then please read the article written by Uncle Google carefully. You can use Google Search Console to help you speed up Google inclusion, you can use it to reject spam external links, you can use it to monitor your performance in Google optimization work, and it can provide you with detailed reports on various aspects.
Website binding Google Webmaster Tools:
Log in with your Google account: https://www.google.com/webmasters/tools/, then click add a site, and then use your appropriate method to verify website ownership. The recommended method is HTML verification. Download the HTML verification file and upload it to the root directory of the website. If you have domain names www.sdwebseo.com and www.seowaimao.com, then add them both. If you have subdomains like google.sdwebseo.com, add all the subdomains as well. If you have www.sdwebseo.com and sdwebseo.com, then please add them as well to help you fix the duplicate content. If you have https://www.sdwebseo.com/ and https://www.sdwebseo.com/, then please add them at the same time. In short, any different way to open the website and get a live version of the page is added. Especially subdomains for specific country markets, such as ru.sdwebseo.com.
Email reminder function:
The sidebar can be used to notify you of emails sent by Google. Google Webmaster Tools will occasionally send you important emails, such as an increase in website crawling errors, unnatural link warnings, and the presence of malware on the website after being hacked. Please pay attention to every email message you receive, perhaps it will let you know in advance the reason why your website traffic has dropped.
Learn to use the help file:
There is a lot of SEO learning material in the Google help file. As a good search engine marketer, you should learn as much as possible from it. I think he will be of great help to your work.
Search results show:
Contains structured data, compound search cards, data annotation tools, etc. In fact, I rarely use this. Students who are interested can check the relevant information in the help file. Here I will focus on search data and annotation tools. If your website reaches a certain weight, the display method of your brand word search results or your website domain name search results will be different from other websites. You can use it to maximize your CTR. For example, Alibaba International Station now has videos displayed in Google SERP.
Search traffic:
1. Search analysis report
Click the search analysis report under the search traffic in the sidebar. In the search analysis report, we can see the specific data of the number of clicks, impressions, click-through rate and ranking of the entire site. And these data can be displayed by keyword, that is, click query, or web page display. You can also select data from a certain country, or a certain device, or a certain source channel to search for types such as the Internet, videos, or pictures. Then the data set for a period of time is not very powerful.
2. Backlinks to your website
In the process of SEO, building external links is an essential step. Click on the external links pointing to your website to see the status of your external links in detail. Although the data is not as perfect as ahrefs, it is also one of the reference standards for external links of the website. In the process of building external links, it is inevitable to create some spam external links. When you receive a warning about unnatural external links. This is where we reject spam external links. Disavow URL: https://www.google.com/webmasters/tools/disavow-links-main
To ensure that the website will not be downgraded due to unnatural links.
3. International positioning, usability on mobile devices
This is used to locate the country of the website and to adjust the mobile page optimization for mobile search traffic.
Google Index:
This is mainly used to view the pages indexed by Google and remove useless junk pages. When we are doing Google SEO, we try our best to ensure that all the included web pages are valuable to users.
Crawl:
The main purpose here is to test whether the robots are written correctly when the Google spider crawls the website. As well as crawling errors caused by normal website server problems or page loss problems. In the early stages of building a new site, we can use the site map function to submit a website map to speed up Google's inclusion.
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