What is SEMrush?
We all know that a website's ranking on search engines plays a decisive role in the website's traffic, and the website's ranking is determined by the website's keyword ranking. If the person optimizing the website is not clear about the basic website ranking and keyword ranking, it will be difficult to find the direction of website optimization. So today I’m going to introduce you to a very useful tool - SEMrush
SEMrush is a powerful and comprehensive online marketing competitive intelligence platform that can track the display search keywords, paid search keywords, external link construction, etc. of each website or domain name. And there’s no need to install any tracking code! Whether you want to check the status of your own website or your competitor's website, you can do it easily.
Since it is so powerful, let’s take a look at what SEMrush can do!
Features of SEMrush
SEMrush is a very powerful software with a full range of features. Multi-functions lead to difficulty and complexity in use, which may sometimes drive users crazy. SEMrush’s main function menu area is divided into 5 parts, so today Huanxin will analyze the use of these 5 parts from the perspective of daily use.
Remember, all of these features are not only applicable to your own website, but can also be used to detect competitor data!
Ranking Status
Find the ranking of all sites
Find rankings for all subdomains
Find all rankings for a specific page
Find rankings for all URLs containing a specific word/phrase
Find pages that rank in a certain position
Find rankings and all of the above information in other countries
Find historical ranking data
Find estimated traffic history for your site
Keyword Status
Find rankings for a specific keyword
Provide keyword selection suggestions
Find keywords with a certain search volume
Find keywords that contain/do not contain specific words
Find keywords containing a certain number of words
Internal link/external link status
Find backlinks for the entire site
Find all backlinks for a specific subdomain
Find all backlinks for a specific subdomain
Find backlinks for a specific page
Find the number of backlinks on the source URL
Find the estimated age of your backlinks
Find specific backlinks, anchor text
Find/Exclude Image Backlinks
Find/Exclude nofollow backlinks
Find/Exclude backlinks from specific referring domains
Find/exclude specific domain monkeys (eg: .gov)
Analyze backlinks by IP address
Find backlinks for a specific IP
Batch Analysis Website
Competitor Status
Detect keyword position changes on your own website and competitor websites at the same time
Find out who your search competitors are
Use tags to group keywords
Compare website performance on different devices
On-site SEO status
Check your website health with SEO analysis tools
Website SEO optimization issues that need to be considered and solved first
Track SEO optimization progress
Find and fix hreflang errors
Check HTTPS to ensure your website is secure
Detecting AMP Issues
Analyze the top 10 websites/pages ranked by Google and provide content suggestions
How your competitors are using keywords
Analyze website content for readability and text length
Analyze Google ranking factors that affect website ranking
Provide on-page SEO optimization suggestions
Website log file analysis
Check all business contact information
Publish your business information in authoritative directories
One-time edit of business directory information
