What is Spyfu?
Spyfu is mainly used to track competitors' SEO and PPC keywords. It not only helps you find the keywords used by your competitors, but also tells you the cost and ranking of the ads they put in for each word.
Key Features of Spyfu
1. Competitor PPC Tracking
The Ad History option will display a list of the most successful ads, as well as the best ads related to the brand you searched for. Just look at any competitor brand that has broken through using social influence to know that budget does not necessarily mean success.
2. Competitor SEO Research
Check the keyword ranking of your competitor's website. It can tell you which keyword of your competitor's website ranks first in the search engine.
SpyFu provides a lot of information about the competition, including: keyword overview, ranking history, backlinks, SERP analysis, and AdWords recommendations.
3. Keyword Research
Search for competitors. Look at every keyword they buy on Google and every ad test they run.
SpyFu can help you:
• Find keywords that were previously ranking high but have now dropped in ranking:
• Find keywords whose rankings have barely changed;
• Check out the keywords that rank on pages 2 to 5 of search results; these may be the keywords you want to focus on later.
Cost of Spyfu
Free (limited), some information you have to pay for, starting at $33 per month
