Each platform has its own set of rules to constrain merchants so that the platform can better manage them. If you study this set of rules carefully and understand the key points of the platform rules, everything will go smoothly. However, if you accidentally step on the "minefield", Amazon may take measures such as demotion or even closure of your store. Today, the cross-border editor has summarized the common misunderstandings of Amazon novices to help everyone avoid risks.
1. Avoid transferring Amazon buyers to other platforms
Every user is hard-earned, and Amazon strictly prohibits sellers from transferring Amazon users to other websites for purchase. Simply put, sellers cannot use marketing methods such as discounts to lure buyers away from the Amazon website. Emails or any product information containing hyperlinks, URLs or web addresses are considered to be acts of diverting users.
2. The company name cannot infringe
Your business name must identify you and not cause misunderstanding. The name may not include the trademark of others, nor may it infringe any trademark or other intellectual property rights of others. Additionally, you may not use a business name that includes an email suffix, such as .com, .net, .biz, etc.
3. Engage in inappropriate email and phone communications
Unsolicited email and phone communications with Amazon users are prohibited, as are email and phone communications not related to order fulfillment and related customer service, and any type of marketing-related email and phone communications are prohibited.
4. Use multiple seller accounts
Operating and maintaining multiple Seller Central accounts is prohibited. If you have a legitimate business that requires you to apply for a second account, you can click [I want to open a store] on the Amazon page, then select [My Account] and [Other Account Issues] in turn. In your application, make clear your need for a second account. Of course, to get approved, each account must use a unique email address, the goods and services sold in each account must be different, and your performance indicators must be excellent. Amazon will respond to your request within 2-3 business days. Failure to comply with these requirements may result in account closure.
5. Abuse of ratings, feedback or reviews
Any attempt to manipulate ratings, feedback, or reviews is prohibited. Ratings and feedback features assess sellers' overall performance and help sellers build their reputation on the Amazon marketplace. You may request feedback from buyers, but you may not induce buyers to provide or remove feedback. You may not offer compensation for reviews (including free or discounted products), solicit only positive reviews or paid reviews, or ask customers to edit or remove their reviews.
6. Abuse of sales ranking
The bestseller rank helps buyers assess the popularity of a product. Any attempt to manipulate sales ranking is prohibited. Including placing orders to purchase your own products. You may not offer compensation to buyers to purchase your products or provide discount codes to buyers in order to improve your sales ranking. Additionally, you may not promote best-selling ranking information about a product in the product detail page information (including the product title and description).
7. Abuse of Amazon Marketplace Transaction Guarantee
Any abuse of the A-to-z Guarantee claims process is prohibited. Sellers who receive an excessive number or total amount of A-to-z Guarantee claims may have their selling privileges terminated. If a buyer is not satisfied with a product or service, they can contact the seller to arrange a refund or exchange, as appropriate. If Amazon compensates the buyer under the terms of the Amazon-to-market guarantee, Amazon has the right to seek compensation from the seller.
