Most sellers who open stores globally on Amazon are more familiar with Amazon’s North American and European sites. But in fact, Amazon Japan is also one of the sites that cross-border e-commerce sellers should consider. Why?
Reason 1: According to a survey conducted by Japan's Wizpra company in 2015, Amazon Japan has become the most popular e-commerce shopping website among Japanese people.
Reason 2: Since Amazon Japan was opened to Chinese sellers relatively late and competition is still not saturated, Amazon Japan still has great sales potential for sellers.
If you want to operate a store on Amazon Japan, you must understand the main online shopping festivals on Amazon Japan. Compared with other sites, Japan's consumer demand is more obviously influenced by culture and environment. Understanding Japan’s unique online shopping festivals will help sellers better operate their stores on Amazon Japan.
Today, we will introduce to you the major online shopping festivals on Amazon Japan site in the second half of the year.
July
Festival: Fireworks Show
The Japanese word for fireworks display is "花火会" (はなびかい). Depending on local customs, fireworks displays are usually held in late July or early August. When a fireworks display is held, many Japanese people will go to the fireworks display in groups wearing yukata (ゆかた), wearing daki (げた), holding うちわ (うちわ) and holding a yukata (げた).
Best-selling products: Kimonos, wooden clogs, round fans, glow sticks, luminous accessories, etc.
Tips: Develop products suitable for the festival, add keywords such as "fireworks festival" to your product keywords in advance, and start bidding on these keywords.
August
Festival: Bon Festival
The Japanese name for Obon is お盆 (おぼん), which is held on August 15th every year and is mainly for ancestor worship. However, since the Japanese attach great importance to this festival, many companies will have holidays before and after the festival, and Obon has become a day to go home to visit relatives or travel.
Best-selling products: worship supplies (pot lanterns, candles, lanterns), outdoor products
Tips: Sacrificial products are relatively unpopular, but there is less competition, so they can be developed moderately. In addition, the keyword "お盆" can be used appropriately. Considering the coming season, outdoor products should be developed with emphasis.
September
There are no major festivals in Japan in September, but as autumn approaches, more and more people go out for autumn outings, which drives sales of various outdoor-related products. In addition, the change of seasons will also drive the sales of clothing and accessories.
Best-selling products: Outdoor, autumn and winter clothing, accessories
Tips: Compared with product suggestions, at this point in time, more attention should be paid to improving the cargo turnover rate and warehouse capacity of Amazon Logistics (FBA). Because the next three months are the traditional peak season for cross-border e-commerce, and the capacity of Japan Amazon Logistics (FBA) warehouses is relatively small compared to other sites, the turnover rate should be improved so that the system can automatically help you increase warehouse capacity and ensure that there are enough goods available for sale during the peak season.
October
Holiday: Halloween
Influenced by the West, Halloween is also popular among young people in Japan. Japan has many local elements that can be used for cosplay, and young people often take advantage of Halloween to have some fun.
Best-selling products: cosplay supplies, pumpkin-themed products
Tip: Don’t infringe! Don't infringe! Don't infringe! Important things should be said three times. Amazon is a platform that respects intellectual property rights, and any infringement is not allowed. In addition, missing out on the most important peak season of the year due to infringement is really not worth it.
November & December
Holidays: Black Friday, Cyber Monday, Christmas
The reason why November and December are discussed together is mainly because the festivals in these two months are both very important. For some sellers, half of their annual sales will be concentrated in these two months. As for consumers, since many Japanese companies will distribute the second bonus of the year at this time, consumers have more money on hand, which is also good for sellers on Amazon Japan.
Best-selling products: various toys, gifts, anti-skid chains, snow shovels, ski supplies
Tips: Be sure to use Amazon Logistics FBA, because many people buy products at this time not for their own use but as gifts, and FBA can provide gift packaging. In addition, since some people need to send gifts at the last minute, Japan Amazon Logistics (FBA) can deliver the entire country within 48 hours, which can meet consumers' needs in terms of timeliness.
I believe that smart sellers have already started thinking about how to use these festivals to increase sales. Take action quickly.
