On February 7, Amazon's "Global Selling" held its annual seller summit in Hangzhou. The most popular event among sellers was Amazon's official launch of the "Amazon Business Seller Recruitment Program" to Chinese sellers. Sellers are very concerned about this new business. Today, the editor will take you to learn more about Amazon Business.
What is Amazon Business?
In short, Amazon Business is a one-stop commercial purchasing site launched by Amazon in 2015 for corporate and institutional buyers. Whether you are a small, immature business or a Fortune 500 company that already has a foothold in the industry, you can register as an Amazon Business seller and reach high-quality overseas corporate and institutional buyers.
So how strong is such a young project growing? Let's look at the following numbers:
1 year online
Online transaction volume reached US$1 billion
400,000 corporate and institutional buyers
Sales growth rate exceeds 20% per month
What kind of magic does Amazon Business have?
Rather than saying that Amazon Business has its own magical attributes, it is more accurate to say that market trends determine its success. As the global Internet penetration rate continues to increase, traditional trade manufacturers are all facing the challenges of rising costs, declining profits and even brand loss. The brand-new cross-border e-commerce model represented by Amazon is the best weapon to face the challenges. Many traditional manufacturers have experienced the joy of success in Amazon's personal consumption business, and have followed suit. Amazon Business has also become a new business hotspot.
In the United States, corporate buyers are accustomed to searching for product information on Amazon before purchasing. The strong market demand gave rise to the birth of Amazon Business. Buyers who use Amazon Business for corporate procurement are pleasantly surprised to find that suppliers are integrated into one site, the procurement process is more transparent, and the process of discovering more procurement options and comparing prices, which used to require huge costs, can now be easily achieved.
The problems that companies previously faced in purchasing, such as too many suppliers to manage, various procurement contracts generating huge costs, and the lack of a more transparent pricing mechanism, have been solved one by one. Currently, more than 400,000 corporate and institutional buyers have purchased through Amazon Business. New business opportunities have also attracted many sellers to join, and the number of sellers is still growing rapidly.
Why should Chinese sellers choose to join Amazon Business?
As a major manufacturing country, China has made great strides in product quality and design and R&D capabilities in recent years. Therefore, we have launched the Amazon Business Seller Recruitment Program for Chinese sellers to build a bridge between outstanding Chinese sellers and high-quality corporate customers in the United States. If you are a manufacturer committed to cross-border trade, Amazon Business is something you definitely should not miss.
1. Market opportunities not to be missed
By entering Amazon Business, you can enjoy the dual market of 1+1>2. Not only can your product be seen by a large number of individual users, but it can also be seen by corporate and institutional buyers who are likely to have greater demand.
2. Simple and practical innovation tools
Amazon's innovative spirit is deeply rooted in its genes, which enables it to continuously develop various sales tools to help sellers with sales, such as:
Enterprise pricing and volume discounts, tiered commission capabilities. On the one hand, it meets the sellers' needs to set exclusive prices for corporate and institutional buyers, and on the other hand, sellers in some key categories can enjoy lower tiered commissions;
Quality certification and Amazon Business badge. Supports the display of 18 third-party product quality certifications to help sellers improve their credibility;
Rich content. Upload CAD drawings, user manuals and other information, and add corporate logos, corporate stories and other information to public materials;
Business indicators. Providing relevant data to enhance sellers’ business insights and drive business growth.
3. Logistics and warehousing services to solve your worries
Amazon provides sellers with a one-stop service with comprehensive cross-border logistics and warehousing services. Through Amazon Logistics, sellers can deliver products to more than 180 countries and regions using 149 operating centers around the world. 7X24 hours of professional customer service support makes the transaction process worry-free for sellers. In addition, diversified logistics and warehousing solutions can also help sellers optimize costs and choose the best option.
4. Assistance from Amazon Business’ dedicated experienced localization team
In order to provide full-service to Chinese sellers, Amazon has established a professional Chinese seller recruitment team. The team is composed of senior personnel with more than 10 years of industry and procurement experience, providing in-depth operational guidance to selected strategic customers. In addition, in terms of technology, there will be dedicated technical support managers who will work seamlessly with sellers to solve technical problems.
