What is the difference between a personal seller account and a global store account?
Personal seller accounts and global store accounts are the same.
The main difference is that it takes 90 days for a personal account to get the gold shopping cart buy box, but for a global store, the buy box is available as soon as the account is opened. I once called Amazon's seller support and was told that there is a difference in sales amounts between personal seller accounts and global store accounts. That is, when sales grow too fast, individual sellers are relatively more likely to be subject to account review.
What are the advantages of opening a store globally compared to registering an account yourself?
Global stores:
The account is highly secure, with a store closure rate of <9% (official statistics), customer managers, official training support, and featured seller accounts.
Self-registration:
Low account security, store closure rate>56% (official statistics, no account manager, no official training support for ordinary seller accounts.
What are the disadvantages of opening stores globally ?
Disadvantage 1: Very difficult to apply
The global store opening plan aims to screen high-quality sellers to enter the Amazon platform, so the qualification review of sellers is relatively strict, and not everyone can enter the platform if they want to.
Note: The approval rate for sellers’ own global store applications is less than 5%. Once a seller’s own application for global store opening is not approved, the company used to apply for global store opening cannot be used for global store opening application again.
Disadvantage 2: The cycle is very long
The registration period for a global store account is generally around one month. (One month refers to the average period for our agent registration. If the seller applies by himself, it will take at least three months). The US site will be faster.
Disadvantage 3: Very strict supervision
To operate a global store account, you must strictly abide by Amazon's platform rules. Product images, title formats, etc. must be strictly implemented in accordance with the requirements, otherwise you will be warned.
