What makes a good title on Amazon ?
a. The first letter of each word must be capitalized (except for words like a, an, and, or, for, on, the), do not capitalize all words, and do not include symbols like ! * $ ?
b. No special characters or punctuation marks entered in the Chinese input method mode are allowed; the product title cannot have trademark symbols; if there are numerical descriptions, please use Arabic numerals instead of words, for example: write 2 instead of Two. The product name cannot have its own SKU number or other code.
c. If you include bulk sales, please add (pack of X) after the product name.
d. It should not be too long and should not contain repeated keywords or keywords with the same meaning using different words.
e. If there are multiple uses, please only write one use or compatible information, and fill in the others in Bullet Points or Description. For example: a certain battery is suitable for various models of a certain computer, and no more than 2 models can be written.
2. Brand Name is a required field and should be displayed at the beginning of the title. The capitalization should be consistent. Electronic unbranded products should be marked as unbranded.
a. For example: [Brand] + [Product name] - “MYBRAND Cell Phone Case for iPhone5 Black”
b. For example: [Brand] + [Product name] - “Generic Cell Phone Case for iPhone5 Black”
3. No company, promotion, logistics, shipping or any other information not related to the product itself, such as:
a. “Free Shipping”, “2 days express delivery”
b. “Best Seller”, “Hot Item”, “Latest design, New Fashion, Fashion 2013”
c. “Your Company Name”, “Money-back Satisfaction Guarantee”
d. “Customizable please email me your idea or design”,
e. "Please go to my website or amazon store for more colors and more designs"
f. “Please tell me your size.”
What makes a good title?
Examples of good headlines:
Aakerrr® Rugged Dual Layer Case for iPhone 6 with Kickstand (Snow White, Pack of 3)
In comparison, this title is more appropriate:
The first letter of the title is capitalized (prepositions and conjunctions are all lowercase);
The product brand is written at the beginning of the title (if you have a brand, of course, if the brand is not officially effective, you can also create a virtual one), giving customers a sense of trust;
The theme part of the title clearly and concisely expresses "What am I selling?" The XX protective case for iPhone 6 also comes with a kickstand, which also conveys this product feature to customers. The last part is the color description, and the color of this phone case is Snow White.
Personally, I think this kind of title is excellent. It achieves the effect that a good title should have as we mentioned earlier: "A good title needs to contain product-related information while allowing customers to make the right purchase without looking at any other product information." After seeing it, customers can clearly know that if I place an order, I will get 3 items: Aakerrr® brand, with a stand function, suitable for iPhone 6, this is a durable double-layer phone case, snow-white phone case.
