According to a report on April 18, Amazon's main e-commerce business will announce its withdrawal from the Chinese market this week, and will only retain two businesses in China: Kindle e-books and cross-border trade. On the 18th, Amazon announced that it would stop providing seller services to third-party sellers on the Amazon China website on July 18, 2019.
This means that Chinese consumers will not be able to purchase products from third-party sellers on the Amazon platform in the future, but they can still purchase products from the United States, the United Kingdom, Denmark, Japan and other places through the Amazon Global Shopping platform.
In recent years, Amazon has opened four major overseas sites in China and launched services such as Prime membership, but it has never had much presence in the highly competitive Chinese market. According to a report by consumer research firm iResearch Global, Tmall and JD.com’s e-commerce businesses accounted for 81.9% of the Chinese market in 2018.
Last year, there were reports that Amazon had planned to deliver its full business advantages, including e-commerce and cloud services, to the Chinese market in order to boost its confidence in the Chinese market, but in the end no specific measures were launched.
"We have always had a long-term commitment to the Chinese market." Amazon said that based on the existing good business foundation, it will continue to invest and vigorously promote the steady development of various businesses in China, including Amazon Global Shopping, Amazon Global Selling, Kindle and Amazon Cloud Computing.
Amazon emphasized that "sellers affected by this adjustment who wish to continue to cooperate with Amazon and expand into the global market can contact Amazon's global store team for help."
