There are many words and knowledge points required for doing business on Amazon, but the basic thing is to know what some words and abbreviations represent, so here I recommend some entry-level Amazon words to you. Once you understand them, you can do better on Amazon.
SKU
The full English name: StockKeeping Unit, which is the unit of measurement for inventory in and out, which can be in units of pieces, boxes, pallets, etc.
For e-commerce:
(1) SKU refers to a product. Each product has a SKU to facilitate e-commerce brands to identify products.
(2) If a product has multiple colors, it will have multiple SKUs. For example, if a piece of clothing has red, white, and blue colors, the SKU codes will also be different. If they are the same, confusion will arise and the wrong goods will be shipped.
ASIN English full name: Amazon Standard Identification Number Chinese full name: Amazon Standard Identification Number ASIN is a special code identification for Amazon products, which is different for each product. It is a randomly generated alphanumeric combination by Amazon. KYC English full name: Know your customer KYC policy (Know Your Customer) provides enhanced scrutiny of account holders. The KYC policy not only requires financial institutions to implement a real-name account system and understand the actual controller of the account and the actual beneficiary of the transaction, but also requires a full understanding of the customer's identity, permanent address or the business engaged in by the enterprise, and to take corresponding measures. Understand the legality of the source of funds. FBA Full name: Fulfillment by Amazon Full name in Chinese: Amazon Logistics FBA refers to all logistics services provided by Amazon with high standards, including warehousing, picking, packaging, delivery, customer service and returns. FBA first leg : refers to the transportation of goods from domestic to overseas Amazon warehouses, including customs clearance and prepayment of tariffs and other services. UPC English full name: universal production code Chinese full name: General Product Number (Code) UPC is the earliest barcode to be used on a large scale. It is a barcode with a fixed length and continuity. It is currently mainly used in the United States and Canada. Due to its wide range of applications, it is also called the universal barcode. The UPC code can only be used to represent numbers, so its code set is the numbers 0~9. GCID: A brand identifier generated internally by Amazon. When your brand is successfully registered with Amazon and you provide a keyattribute, Amazon will automatically assign a unique Global Catalog Identifier, or GCID, which is 16 characters long and includes letters and numbers. This GCID code will be equivalent to the UPC code in each of your listings, so you can save your UPC code. Coupon: A discount coupon used to enjoy a special price or discount. Be sure to click when purchasing. You can enter from the coupon page, or you can check whether there are coupons for the product when browsing the product. (Amazon coupon area) Hot new releases This is the "hot newest product" offered by Amazon. It appears in the upper right corner of a category page. Clicking it can not only tell you what products are selling well, but also predict the next batch of hot-selling products based on the best-selling list. The New Releases logo is a logo reward given to the best-selling ASIN products in a new version of a certain category. The definition of New releases varies for each category, mainly based on the time of listing or release. New releases, to put it simply, is an award mark given to an ASIN that has been on the shelf not too long ago and has the best sales in the same category. Sales here are best compared to products that have been on the shelf for a similar period of time and are in the same category. Prime : Send FBA or participate in SFP service FBA refers to Amazon's overseas warehouse delivery. When sellers sell products on the Amazon platform, they can place the products in the local Amazon warehouse first. When the seller completes the order, Amazon picks up the products from the warehouse and sends them to the buyer based on the order. Add-on ltem The Add-On Program launched by Amazon in the United States allows customers to purchase items that were previously only sold in bulk individually. Generally speaking, such goods are small and cheap items, such as nail clippers, toilet paper, light bulbs, soap, etc. Add-on items can be purchased together with other items, or all of them can be purchased with only the Add-on items, as long as the total amount (including the Add-on items) exceeds US$25. But at the same time, it should be noted that such orders are shipped by Amazon, so all items in the shopping cart must be "Sold by Amazon" or "Fullfilled by Amzon". Items displaying the “Add-on Item” logo are all low-priced products shipped through FBA. According to Amazon’s system calculations, the profits generated by these products for Amazon are negligible, and the delivery costs are already higher than the profits. In order to increase the profit margin, Amazon has set a limit on these products. When you purchase the product separately, the total order amount must exceed US$25 before you can place an order. Even if you are a Prime member, you must also meet the order amount of US$25. When a product is priced too low by the seller, the system will automatically add the product to the Add-on Item project. If this sign appears on your account, you may want to raise the price. As the price increases, the Add-on Item sign will disappear. At this time, you can place a few orders through your friend's account. After the transaction is completed, try to adjust the price to the low price you expected. At this time, the Add-on Item will generally no longer follow. Amazon's choice Products with the Amazon's choice logo are those that come up when searching for this keyword and have been included in the voice purchase recommendations of Amazon Echo. Five factors that influence: (1) Categories: Only the following categories are open: books and audio-visuals, movies, music, games, electronic products, home decoration, toys, clothing, shoes and hats, jewelry, handicrafts, outdoor, and automobiles (2) Brand Registry (3) FBA (4) More Info Complete (5) High conversion rate and large sales volume W8 tax form: The full name is "Form W-8BEN", which is issued by the U.S. Internal Revenue Service and filled out by the account holder, declaring that he or she is not a U.S. citizen and requesting exemption from relevant U.S. taxes. (Valid for three years after successful application) Before the expiration of three years, you need to fill out the form again and submit the application again. W9 tax form: W9 is the tax form for Americans. When filling out W9, the information must come from SSN, including name, date of birth, and corresponding SSN. WF: World First is a global foreign currency exchange company headquartered in London, England, a city with highly developed finance. It focuses on providing international payment services to businesses and individual sellers, helping e-commerce companies open non-domestic bank accounts. It is an official strategic partner of Amazon and helps you withdraw the proceeds from overseas sales back to the country. A-ZGuarantee Claim: Guarantee Claim (1) Buyer may make a claim 3 calendar days prior to the estimated latest delivery date or 30 days after the order date. (2) The buyer has 90 days from the estimated latest delivery date to file a claim. Product review : It is an evaluation of the product itself and does not involve logistics or customer service quality. Any buyer who has purchased a product on Amazon once can leave a review. It affects the customer's judgment of the product but does not affect the seller's performance. Use a combination of ratings and text, picture, and video reviews. Customer Feedback: It is an evaluation of an order, involving order-related factors such as products, logistics, and customer service. Only buyers who have placed an order can comment. An order can only be evaluated once, which affects the seller's ODR. Use a combination of ratings and text, picture, and video reviews. Sessions: Visits Official explanation: Sessions are visits to your Amazon.com page by a user. All activity within a 24-hour period is considered a session. Understanding: Also called independent IP visits. Within 24 hours, an IP address visiting a page is counted only once regardless of how many times it clicks. Session Percentage : Visit percentage Official explanation: Percentage of sessions that contain at least one page view for a particular SKU/ASIN relative to the total number of sessions for all products. Understanding: The percentage of visits to at least one page for a specific SKU/ASIN compared to the total number of visits to all products. 22. Variants: Variants are used to associate products that are essentially the same but differ in one or more key attributes, such as size or color. 1. If your products meet the following requirements, they are likely to be good candidate variations: 2. The products are basically the same 3. The products differ only in a few very specific ways 4. Buyers expect to find all of these products on one product page 5. Products can share a product name BUYBOX: Gold shopping cart (buy button) It is the most convenient shopping location for buyers. Amazon evaluates seller performance based on many factors, and qualified sellers' products are eligible to compete and obtain the Gold Shopping Cart. Global store opening: Amazon Global Selling is an assistance program launched by Joyo Amazon in China for domestic Joyo Amazon merchants to open stores on Amazon worldwide. The prerequisite is that the business must be a domestic company. Amazon Global Selling enables you to add and sell products in any of the following marketplaces: Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, and Amazon.jp. Brand Registration: Refers to applying for brand protection on Amazon. After registering your brand on Amazon, you can obtain a GCID code (Global Catalog Identifier, a 16-digit mixed code) to replace UPCs and EANs. GCID is unique! It is the same in any country, unlike ASIN, which has different values in different countries! Amazon uses this GCID value to check whether it can follow the sale! Applying for brand registration is the best way to prevent copycat sales. Amazon Prime: Membership service ($99 annual fee), any product sold by Amazon or fulfilled by Amazon, regardless of price, enjoys free two-day delivery service. Order Defect Rate: Order Defect Rate (ODR) The percentage of orders that received negative feedback, an A-to-z Guarantee claim, or a service credit card chargeback. ODR can be calculated over any historical order time period. The target is <1% and must be achieved. Category review: To ensure that buyers have a high-quality shopping experience on Amazon, specific products and categories must be approved by Amazon, which is called category review. After the classification review is passed, such products and categories do not need to be reviewed again and can be released directly. Sponsored Products: Amazon’s product advertising relies on keyword bidding ranking, which is similar to Taobao Direct Express and Baidu bidding. You set keywords and prices. When the keywords are searched, there is a chance that the products will be displayed, and you pay when they are clicked. Best-seller rank: Amazon Bestsellers Rank This number is calculated relative to other products in the category, based on the hour (Amazon explains), and linked to the product's recent sales (while also taking into account the account's historical sales data). Of course, a product’s ranking will vary across different Amazon marketplaces, each of which itself represents a different geographic region. A ranking of #1 means that this product has recently sold more products than any other product in its category. Factors that influence ranking: 1. Rankings are based on sales, not reviews or ratings 2. Product sales will not have an immediate impact on sales ranking 3. Paid books and free books have the same weight 4. An increase in sales does not necessarily mean an improvement in rankings 5. Prediction is also built into the algorithm 6. Maintaining the effectiveness of sales growth is directly proportional to the ranking 7. The numbers speak for themselves
