The Small and Light program allows you to reduce the cost of shipping small and light items, and pass the savings on to your customers. Signing up for Fulfillment by Amazon is easy, as is signing up for the Small and Light program. Sellers can enjoy the benefits of listing products under the Small and Light program:
Item is Prime eligible
Your listings will be seen by millions of our most loyal and active buyers.
Reduce delivery costs
Maintain minimum profit on merchandise through lower average selling prices.
Free shipping to all Prime customers
There is no minimum shipment quantity or additional threshold for the Small and Light program.
Increase product exposure
Create a promotion on your Today’s Deals page for free (see the Best Practices section for more information).
Quickly win the trust of buyers
The Amazon Marketplace Guarantee Program provides peace of mind for buyers. They know and trust Amazon, and that trust extends to you.
Which products are eligible for the Amazon FBA Small and Light program?
To be eligible for the Small and Light program, products must:
Weight less than 250g (including packaging weight)
Dimensions less than 30 x 22.4 x 2.4 cm
Price: less than £9 Subject to other specific preparation requirements
How to register?
With our new self-service registration page for fast and easy product registration, we’re fully committed to making it easy for sellers to maintain their competitive advantage with low-priced products.
1. Register for Amazon Logistics
Sellers who already have a Selling on Amazon account, please add Fulfillment by Amazon to your account. If you don't have an account yet, register now.
2. Select product
Create new offers for your products, or enroll your existing seller-fulfilled products in Small and Light.
3. Register for the program
Please refer to the help page for product eligibility requirements.
4. Transport to Amazon fulfillment center
Prepare and ship to designated Amazon fulfillment centers. See the help page for preparation requirements.
5. Keep your inventory adequate
Enable restocking reminders to maintain your stock levels to avoid lost sales.
How much does the FBA Small and Light program cost ?
All Selling on Amazon fees and Fulfillment by Amazon fees apply to the Small and Light programme. However, for eligible items shipped under the program, the following shipping fees will be charged in lieu of the otherwise applicable order handling, pickup and packing, and delivery fees:
| Delivery packaging type | size | Shipping Weight* | Delivery Fees – Small and Light Goods | Fulfillment Fees – Regular FBA Products |
|---|---|---|---|---|
| Small items | 23 x 15.5 x 0.4 cm | 0-100 g | GBP 0.60 | GBP 1.34 |
| Large items | 30 x 22.4 x 2.4 cm | 0-250 g | GBP 0.80 | GBP 1.62 |
To achieve the best results with the Small and Light program, we recommend that you take the following steps:
Set competitive pricing by passing on the shipping savings to your customers and see your sales increase.
Maximize sales with Amazon Sponsored Products.
Get exposure and improve your sales rank by creating a promotion on today's deals page for free. Email [email protected] for more information
Sellers' stories about using the Small and Light program
Bentley's Bargain Warehouse is a British merchant that sells a variety of clothing and jewelry, as well as pet supplies and musical instruments. Bentley's Bargain Warehouse opened in 2014 and in just three years has become a major seller on Amazon.co.uk.
Business Challenges
Guy Justin Loveday, who works full-time in the mortgage business, opened Bentley's Bargain Warehouse in 2014 to increase cash flow, and only sold one ASIN product, aloe vera juice. As the business grew, he decided to expand and began selling other items, such as capos for electric and acoustic guitars. However, such a small and light product requires the company to invest a lot of shipping costs. Guy was desperate to find ways to reduce costs and manage logistics while continuing to work on his mortgage. He needed a solution that would address the delivery of small and light goods without draining resources.
Solution and Results The Fulfillment by Amazon (FBA) Small and Light program was the perfect solution. Not only has Small and Light helped him reduce fulfillment costs, but Guy says that searching with Prime filters has also improved his listings: “After enabling FBA Small and Light, we moved one of our products from #150 to #20 in sales!”
After joining the scheme, sales tripled in less than a year and Guy was able to close his mortgage business and focus full time on Bentley's Bargain Warehouse. What started out as a tiny office with almost no inventory and no employees has now grown to include a warehouse, three full-time employees, and dozens of items for sale. The program gives Bentley's Bargain Warehouse the freedom to select low-priced, popular items, leaving the collection and packing to Amazon's experienced team. In addition, because Bentley's Bargain Warehouse offers dozens of small, lightweight, high-quality and inexpensive items, he can reduce delivery costs by sending multiple items to Amazon fulfillment centers instead of individual buyers. This is another way Bentley's Bargain Warehouse has benefited from the Small and Light program.
“By sending items in bulk instead of mailing them individually, we save time and money. Signing up for FBA Small and Light reflects our one-click value proposition, allowing sellers to focus on selling.” Buyers are happy to receive their orders quickly, and Bentley's Bargain Warehouse is happy to see its profit margins grow. “The program is an important way to increase sales of low-priced items, significantly improving overall business results. We are very happy with the sales and the program.”
