As the world's 13th largest economy, Australia has a population of 24.8 million and a per capita GDP of US$52,000. The country has an internet penetration rate of 85% and is very enthusiastic about online shopping.
The purchasing power of Australians cannot be underestimated. Their salaries and disposable income are high, and their per capita wealth among adults ranks first in the world! boundary! No.! two! In 2016, online transactions in Australia totalled A$41.3 billion.
Market competitiveness ★★★★★
In fact, the name Amazon is not unfamiliar to Australians. As early as 2012, Amazon began to make efforts in Australia, and its cloud computing, Kindle e-books and audio books businesses have been developing. Currently, we have established a strong foundation in Australia and have successfully won the trust of local customers.
The most gratifying thing is that Australians have a very favorable impression of Amazon and Chinese products. China is one of their most popular sources of cross-border purchases. In addition, the survey shows that in Australia, users who choose cross-border shopping value price, convenience and better product selection the most.
Advantages of early sellers ★★★★★
Amazon already has a 24,000 square meter operations center in Melbourne, which can deliver eligible self-operated orders over A$49 for free, and some major cities can even support next-day delivery! In addition, Amazon Logistics will also be launched online. By then, cross-border logistics will no longer be a problem.
If you enter the Australian market first, you can upload and sell your own unique product selections to seize a specific market share; you can also make full use of the large traffic when the site goes online to get a good start in sales; you can also establish a local reputation earlier than your competitors, so that you can naturally get a higher product ranking. I guess you should ask about the charges at the Australian station. Don't worry, this is really conscientious. The monthly platform fee is 49.95 Australian dollars, and the commission is between 6% and 12% depending on the category. There are certain discounts in the early stages.
In short, our goal is long-term development, so Amazon will continue to create a high-quality shopping experience and persist in innovation, providing more services to sellers. You can grow with Amazon on the Australian site.
Aren’t all these five-star skill values enough to attract you to open a store in Australia? After all, it’s not every day that an opportunity as big as the Australian site opens up to you! If you don’t take action now, the market will be taken over by others!
