Sell on Instagram by tagging your products when they appear in Instagram posts and stories. Customers who find a tagged product on Instagram can click on a link to view and purchase the product in the online store.
Requirements for the Instagram sales channel
Note: To use the Instagram sales channel, you need to be located in a country supported by Instagram.
To use the Instagram sales channel, you need to meet the following requirements:
You need to be on the Basic Shopify plan or higher and already have an online store.
You need to remove your password from your online store.
You need to have set up the Facebook channel through an approved Facebook Shop, and your Facebook Page cannot have any age or country restrictions.
You need to connect your Instagram business profile to your Facebook catalog.
You need to abide by Facebook's Merchant Agreement and Commerce Policies.
You need to sell physical goods.
You need to use the latest version of the Instagram app available in your country.
Product Requirements
Products sold on Instagram need to follow Facebook Business Policies.
Related topics on this page
Setting up the Facebook sales channel
Convert your Instagram profile to a business profile
Setting up the Facebook sales channel
Before you start setting up the Instagram sales channel, make sure you have a Facebook Shop page and have added products to your Facebook catalog. If you don't already sell on Facebook, you can set up the Facebook sales channel and create a Facebook product catalog by offering products on that channel. If you've published your products to Facebook by using the Facebook sales channel, you've already met this requirement.
Convert your Instagram profile to a business profile
step:
Open your profile using Instagram and go to your settings.
Click Switch to Business Profile and follow the steps to connect Instagram to your Facebook business page. Make sure you're connecting to the Facebook Page you added to Shopify.
Setting up the Instagram sales channel
Note: To use the Instagram sales channel, you need to be located in a country supported by Instagram.
The Instagram sales channel connects your products in Shopify to your Instagram business profile. Before adding the channel, make sure you have a Facebook business page and have added products to your Facebook catalog. You can create a Facebook product catalog by setting up the Facebook sales channel.
Related topics on this page
Add Instagram sales channel
Manage product catalog
Change product description
Add Instagram sales channel
step:
From your Shopify admin, click the + button next to the Sales channels heading.
On the Add Sales Channel dialog, click Instagram to learn more about the sales channel.
Click Add Channel.
Log in to your Facebook account page to authenticate your Instagram account in the sales channel.
After you add an Instagram Business Profile, Instagram will review your account to see if it has access to this feature. Shopify cannot enable product tagging for your store. Once you're approved, you'll see a notification on your Instagram business profile. If you have questions about your store's eligibility, you can find help in the Instagram Help Center.
Manage product catalog
You can add your product catalogue from the Shopping page in your Instagram Business Profile options.
step:
Open your business profile options using Instagram and go to the settings section.
Click Shop, then confirm your Facebook account.
If you don't see the Shopping section, click Edit Profile to confirm that you're connected to your Facebook Business Page.
Select the yourstore.myshopify.com product catalog.
Click Done.
Change product description
To change the product description, name, or price that appears in the product tag details, you need to edit the product page on Shopify and publish the updated product to the Facebook sales channel.
Note: Product descriptions on Instagram and Shopify must match.
Tag products in Instagram posts
Note: If you are located in a country supported by Instagram, you can tag your products on Instagram.
You can tag products in your Instagram posts and stories. Customers who find a tagged product on Instagram can click on a link to view and purchase the product in the online store.
Products need to be available in the Facebook catalog and Shopify online store to be able to tag products in Instagram posts and stories.
Related topics on this page
Tag products on Instagram
Move or delete tags on Instagram
Tag products on Instagram
Once you see that you're approved on your Instagram Business Profile and you've added your Facebook product catalog, you can tag your products in Instagram posts and stories.
To learn more about tagging products, see How do I tag Instagram products in my Instagram posts? .
If the product that you're tagging on Instagram has multiple variants in Shopify, then you need to select a variant for the product tag.
Tag products in Instagram stories
You can use shoppable stickers to tag products in your Instagram Stories. You can only tag products in photo story posts (not videos). To learn more about Instagram Stories, see Stories in the Instagram Help Center.
Move or delete tags on Instagram
You can move or delete product tags on Instagram. For more information on moving or deleting product tags, see How do I move or delete products I've been tagged on Instagram? in the Instagram Help Center. .
