As influencer marketing has grown, so has the price per post. This creates a market for fake followers and fake likes. Unethical influencers will lie about audience size and engagement to defraud unsuspecting advertisers.
HypeAuditor is your in-house expert when it comes to assessing your audience’s credibility. You pay per report and get data-verified Instagram and YouTube analytics in minutes, so you don’t have to hire an expert.
What are the features of HypeAuditor?
01
Audience Quality Analysis
Dive deep into the quality of your audience and find fake or inauthentic follower counts. The report will show the real number and percentage of influencers, mass followers, and suspicious accounts.
02
Demographic and Language Insights
Find out where the blogger’s audience lives and what languages they speak. The HypeAuditor report shows a breakdown by country, city, and state in the United States.
03
Engagement Analysis
The engagement rate (ER) (the percentage of the audience that engages with the influencer’s content) compared to the ER of similar bloggers. The range of ER is the number of bloggers with the same ER.
04
Audience age and gender
Assess the percentage of target age group and gender in the influencer’s audience. The report will show the percentages for each age-sex group and the overall breakdown.
05
Comments pane inspection
Check that the influencer’s comments come from an engaged and loyal audience and are not artificially incentivized.
06
Advertiser Dashboard
Organize your influencers and calculate the overall quality of your audience and real engagement of influencers for your next campaign.
