You can use the Pinterest sales channel to create product Pins on Pinterest that represent your Shopify products. Customers can learn more about the product through the product Pin and can click a link to view and purchase the product on Shopify.
Note: As of October 16, 2018, Pinterest no longer supports buyable Pins. The Pinterest sales channel can no longer be added from the sales channels list. If you're already using the Pinterest sales channel, Pinterest will convert your existing shoppable Pins into product Pins. You can continue to use the Pinterest sales channel to sync your products with Pinterest, and they will appear as product Pins on Pinterest.
To use the Pinterest sales channel, you need to meet the following requirements.
Have a Pinterest business account.
Use the Shopify Basic plan or higher.
Use the Online Store sales channel.
Add a refund policy for your store in Settings > Rules.
Publish products for product Pins
You can create product Pins on Pinterest using the Pinterest sales channel. Product Pins are Rich Pins that contain the latest image, price, and description of a product. Customers click on product Pins to view and purchase products in your Shopify online store.
Related topics on this page
Create product pins for your Shopify products
Create a Pin of your product
View product Pins on Pinterest
Create product pins for your Shopify products
When you make products available to the Pinterest sales channel, they are automatically synced to Pinterest as product Pins, but they are not pinned to any boards. To increase the likelihood that customers will discover your products on Pinterest, you can collect your product Pins on Pinterest boards.
Create a Pin of your product
You can create a Pin for a product using the URL of the product page. Learn more about saving a Pin from the web in the Pinterest Help Center.
Note: The Pinterest sales channel does not create Pins for your products on Pinterest or collect them on Pinterest boards.
If your online store theme includes a Pin button, then you can create a Pin for a product by clicking the button on a product page. You can also add a Pin button by customizing the template.
You can learn more about Product Pins in the Pinterest Help Center.
View product Pins on Pinterest
You can view your product Pins on Pinterest to see how they appear to customers. If you want to make a board that shows some or all of your product Pins, create a new board and copy your product Pins to the new board. Pinterest users can discover Pins in feeds, search results, and boards.
Best Practices for Using the Pinterest Sales Channel
There are a few things you can do to help new customers discover your product Pins. You can collect product Pins on Pinterest boards. You can also help customers discover your products by using keywords in your product titles and descriptions to optimize your product Pins for Pinterest search and by engaging with other Pinterest users to build your audience on Pinterest.
Learn more about best practices for running a business on Pinterest in the Pinterest Help Center.
Related topics on this page
Collect product Pins on Pinterest boards
Use keywords in product titles and descriptions
Build your audience on Pinterest
Marketing on Pinterest
Collect product Pins on Pinterest boards
When you make products available to the Pinterest sales channel, they are automatically synced to Pinterest as product Pins. To increase the likelihood that customers will discover your products on Pinterest, you can collect your product Pins on Pinterest boards.
Use keywords in product titles and descriptions
Pinterest is not only a social media platform, it’s also a search engine. Pinterest users customize the Pins they see in their feed by selecting categories of interest, and can also search for Pins related to their interests. Pinterest shows users Pins related to their interests based on the details in the Pin and the number of times the Pin has been shared.
Make it easier for customers to discover your products on Pinterest by adding keywords to your product titles and descriptions. Try adding keywords related to the following product attributes:
Material
color
pattern
brand
Even your image filename can affect your Pin's search ranking. If you search for similar products on Pinterest, you can gather information on keywords that would be most helpful in getting your product Pins discovered by Pinterest users.
Build your audience on Pinterest
If you develop a Pinterest community and encourage users to share your Pins, your Pins will rank higher in searches on Pinsrest. You can increase engagement with your Pins in a few ways:
Add a call to action (CTA) to your Pin’s description, like “Share this Pin!”
Add Pins of blog posts or other content to your Shopify online store
Share other Pinterest users' Pins related to your brand on Pinterest
Learn more about developing your Pinterest audience on the Shopify blog.
Choose the type of products you want to sell on Pinterest
Certain product types sell better on Pinterest, and understanding your audience can help you choose products that will appeal to Pinterest users. The best-selling product types on Pinterest sales channels are:
Fashion and Apparel
Gifts and Collectibles
Stationery and Office Supplies
Home and Furniture
Art and Photography
Marketing on Pinterest
You can use Promoted Pins to market your products on Pinterest. If you need help marketing on Pinterest, contact the Pinterest Help Center.
Promoted Pins
If you're a business that sells in US dollars and takes US credit cards, you can advertise on Pinterest using Promoted Pins. Promoted Pins appear at the top of search results next to the source of your target audience. You can create Promoted Pins using Pinterest Ads Manager. Learn more about promoting Pins in the Pinterest Help Center.
