Recently I saw some people discussing online that Amazon sellers should not set up independent websites and that it is not suitable for Amazon sellers. After seeing this, I feel that the person who wrote this has certain problems. First of all, he may not even understand what an independent website is and what its role is.
First of all, are independent websites helpful to Amazon sellers?
Regarding this issue, if Amazon sellers expect to rely on an independent website to support a company, then it will definitely be a challenging job. However, it is currently the most basic common sense that every Amazon seller must have an independent website. Why do I say that?
First of all, the main purpose of building our own website on Amazon is to have our own brand and prevent others from copying our products. However, if you don’t even have an independent website for your brand, it will be like a shell company to your customers. An independent website is a storefront, a platform for displaying your products and image. If you show your products and strength to your customers, they will trust you more, which will greatly improve the conversion rate.
Therefore, from the perspective of brand development alone, an independent website is a must.
Of course, as mentioned before, you cannot expect an independent website to help you earn a million dollars a month. That requires huge investment and time. However, for sellers, an independent website is a rare auxiliary helper that can help you better expand your market and improve Amazon's conversion rate.
At the same time, you can use independent sites for third-party promotion and increase your sales through promotion on social media and search engines. Anker is the most obvious example. You will find that domestic sellers who do well on Amazon will have their own independent website, without exception. They all pay great attention to the accumulation of brand image. You can’t be stupid and just do Amazon. Amazon is just a platform for you to show yourself, but does that mean you are nothing outside of this circle?
Therefore, for some people who don’t even know the role of independent stations, their failure is doomed. Independent stations should not be taken too seriously, but they are also indispensable and good tools.
In terms of technology, there is no technical threshold for independent sites. You only need to register a Shopify like Amazon, and then pay monthly or annual fees like Amazon. Your independent site can be online in half a day without being used.
The same is true for foreign sellers. All of them have their own independent websites because they know very well that Amazon is just a platform and the independent website is their own home.
