Question: We have always said that when choosing keywords, we should choose keywords with a certain search volume (at least four digits, that is, more than 1,000). So are those long-tail keywords with a relatively low search volume of only a few hundred really worthless?
The key to improving keyword rankings is that you have long-term and stable order conversions on these keywords .
Any keyword can be rank to the homepage, and there are many ways to do it. The difficulty lies in whether you can achieve long-term and stable conversions.
After spending a lot of money, the keywords finally made it to the homepage, but because there were no conversions and no stable order output, they soon disappeared from the homepage again.
I think many people have similar experiences to a greater or lesser extent while operating on Amazon.
The choice of keywords is the key factor in whether your product can open up the market.
The sales of one of my products has reached a bottleneck, and I want to expand keywords to increase sales. But it is very difficult to find any keyword with a search volume above 1,000. I spent a long time trying repeatedly - Heavy PPC, fake orders, and rebate. The keywords did jump to the first page, but because PPC did not convert, the ranking dropped quickly after it went up.
The money was wasted, the keyword ranking returned to the starting point, and PPC did not convert - I was in a headache.
When I was researching my competitors, I found that some of their products with good sales did not have any major keywords ranked very high, and many of their top 10 keywords had only a few hundred search volumes. However, he ranked more than 5,000 keywords, almost twice as many as my products, and the top 20 keywords were three times as many as mine.
In fact, everyone understands this simple truth: a long-tail keyword may be insignificant, but if you RANK to dozens of long-tail keywords, it can also make up for your shortcomings in the ranking of big words, and even have better results.
Keywords with a search volume of 300 * 30 is nearly 10,000 searches.
Therefore, the competitor is making money in secret. He is not at all prominent in the big words/main keywords, but he has RANKed a lot of long-tail words. —— It is not easy to be targeted and become the target of attack.
RANKING=VISIBILITY=TRAFIC=SALES
In addition, one point that should not be overlooked is that the improvement of long-tail keyword rankings can also drive the improvement of related big word rankings.
When there is no good way to improve the ranking of your main words/keywords, you can consider breaking through through long-tail words.
It is relatively easy to rank long-tail words (small search volume generally means relatively small competition)
Long tail word advertising bidding is relatively cheap
How to find long-tail words?
Auto PPC - requires long-term data accumulation, and selects long-tail keywords with high conversion and low ACOS from the report.
Manual PPC broad & phrase match campaign - You can run a manual campaign for the target keyword/phrase match and select broad or phrase as the match type. After a period of accumulation, you can also find long-tail words with high conversion from the report.
Operational tools (JS, Helium10, Viral Launch) - You can do a reverse ASIN LOOKUP of competing products or expand the main keywords (such as Helium10's Magnet and Cerebro or JS's Keyword Scout, you will understand it after using the tools), and select long-tail keywords with a search volume of less than 1,000 and the Amazon's choice logo.
An important principle when choosing long-tail keywords is that they must be keywords that accurately match your product and can accurately describe your product.
Find all these long-tail keywords and run manual campaigns to EXACT MATCH them. If these keywords can have continuous and stable conversions, then your ranking will steadily improve. If you rank high on many long-tail keywords, or even get Amazon's Choice, then I believe your sales will definitely improve significantly.
Operation is a process of continuous repeated attempts. If one way doesn’t work, you can try another one. In the process of continuous attempts, even if you don’t get the results you want, at least you have accumulated experience.
Seeing this, answer the question at the beginning: long-tail keywords naturally have their meaning. Perhaps some small words that big sellers don’t value are where our opportunities lie.
Do you want to try long-tail keywords?
WHY NOT!
