It is November now, and the annual Amazon Q4 peak season has kicked off. The year-end holiday season promotion for Amazon sellers is here. The so-called holiday season is not just about Christmas. In fact, the last two months of November and December are the periods when traffic on the Amazon platform surges.
There is no doubt that traffic equals sales, and Amazon's Q4 peak season sales play a vital role in increasing sellers' sales throughout the year. Thanksgiving, Black Friday, Cyber Monday, Christmas...these holidays are the best promotional opportunities that sellers are looking forward to, and they all want to make a fortune during the holiday season. This means that Amazon sellers need to start thinking about and planning holiday promotions. Today, I will share with you some things to pay attention to during Amazon’s peak season. I hope it will help you prepare for the peak season.
1. Avoid patent issues and prevent product infringement
First, as an Amazon seller, you need to prevent infringement. Generally speaking, products related to holidays and gifts will sell better in the second half of the year, but in fact, these products are very likely to infringe on copyright, such as Christmas decorative flowers, laser lights, gift boxes... These are all infringing products, and some of them also involve patent issues. Last year, many sellers selling such products had their products removed from the shelves just as they were ready to stock. Some sellers even had their products removed from the shelves due to infringement while they were still in transit. Therefore, we need to pay more attention to this issue to avoid losing more than we gain.
2. Strictly control details and pay attention to product quality
The second half of the year is the peak sales season, and the inventory volume is relatively large, so many factories that supply sellers are in a rush to work, and the products they provide are more likely to have quality problems, which is very fatal to sellers. On the one hand, during the peak season, the order volume is large, and poor product quality will attract a large number of customer complaints, which will directly affect the seller's product sales or store performance. On the other hand, since a large amount of goods are stored overseas during the peak season, Amazon sellers face huge costs if they want to fix quality problems. Therefore, when preparing for the peak season, special attention should be paid to the details of product quality.
3. Choose products and discounts related to the festival
To promote your promotional information, you need to provide Amazon buyers with products centered around holiday marketing themes, including offering the biggest discounts on products while ensuring profits; in addition, this also includes creating content for holiday marketing. For example, you can download e-card templates for seasonal marketing. Once you’ve created a marketing buzz for your holiday-themed merchandise, it’s time to start putting it all together. There are many marketing tools at your disposal: slogans, banners, web pages, photos, images on social media, etc., all of which will aid in your promotional campaign.
4. Be prepared to adjust keywords at any time
During the holiday season when traffic surges, you need to adjust keywords in a timely manner to match the needs of buyers. The reason is that keywords are based on buyer search terms. Buyer needs are constantly changing, and the number of searches for the same keyword will also change in different periods. These changes may come from buyer preferences, consumption habits, economic conditions, popular trends, word of mouth, etc. It doesn't mean that no matter how the product data performs, the determined keywords will not change. As long as the demand changes, you need to adjust the keywords. In addition, the same goes for product listings, which need to be adjusted in a timely manner, based on observation, analysis and adjustments made based on product performance.
5. Use service providers to maximize revenue
For Amazon sellers, if they want to win during the peak season, they must not only master the sales tools on the Amazon platform, but also make full use of third-party payment service providers to reduce the time and labor costs of operations as much as possible and maximize profits. The holiday season is not only a promotional opportunity for Amazon sellers, but also a promotional opportunity for payment service providers. As a seller, it is necessary to pay attention to the dynamics of payment service providers on the market to see what promotional activities they have prepared for sellers to collect payments.
