A few days ago, the new changes in Amazon's algorithm made many sellers feel very uncomfortable. But do you think this is the end?
For Amazon, the only thing that never changes is that it is always changing. However, this change may be good news for many sellers.
Since September, the company has been testing a new review rule that would expand the scope of product reviews by allowing shoppers to leave star ratings without a written review.
Recently, Amazon made new adjustments to this rule, promising to change the wording on the website to "Ratings." The overall star rating now includes simple ratings given by buyers to products, traditional reviews with text, and reviews with pictures or videos.
Seeing this, some sellers may be confused! For example, Apple AirPods currently have 3,161 reviews but 3,864 user ratings. Since the change came into effect, there have been 703 additional ratings without written evaluations .
This is undoubtedly friendly news to the majority of sellers. The reason why Amazon introduced this new policy is nothing more than to encourage those sellers who are usually reluctant to leave reviews and guide them to actively share their views on the products.
In the past, titles and written reviews were required, but now, consumers can leave comments with a simple click, which will undoubtedly bring sellers more product ratings because it is more convenient and time-saving for sellers.
Since the launch of this feature in March this year, Apple AirPods have received an average of 500-700 reviews per month. In October, due to the adoption of new review rules, the number of monthly reviews for the product more than doubled to nearly 1,500.
Amazon's product rating system ranges from 1 to 5 stars, with 5 stars being the best. Under the new review rules, only verified purchase ratings will contribute to a product's overall star rating. Additionally, the new review rules allow users to add written comments later.
On Amazon, products without reviews are unlikely to attract consumers. Without consumers, no one will leave reviews. This is a vicious cycle. For brands, reviews are one of the ways to build brand equity on Amazon. Now, new review rules will help.
Therefore, the release of this new policy is undoubtedly a timely help for those sellers who are suffering from a lack of reviews. Sellers should take advantage of the new policy and give their products more reviews.
So, how do we add reviews to our listings? You can refer to the following methods!
1. Participate in the early reviewer program for new products. If you are lucky, you can get reviews quickly, breaking the embarrassing situation of having 0 reviews.
2. customers who have left five-star feedback, and encourage them to leave a review while expressing your gratitude.
3. Merging listings is a quick way to get reviews. If your store has two similar products, each with its own reviews, then the seller can merge the two products. After the merger, the number of reviews for the new listing will be the sum of the two products.
4 Through social media such as Facebook, we focus on the target consumer group of our products, establish our own fan group, and then provide appropriate guidance.
5. Carry out paid promotion through internet celebrities, let them recommend our products, convert our own sales and increase the review rate.
6 If the above still cannot solve your desire to get reviews quickly, then build your own system, or find a friend, pay them a little money, and share the progress safely and orderly.
7 Many customers are greedy for small profits. If we provide buyers with discount codes or send products for free, buyers will generally agree to leave us reviews.
Source: Baimahui
