In the cross-border e-commerce industry, Amazon sellers are doing very well.
It is said that in the e-commerce industry, comments such as "first there was e-commerce, then there was Amazon" are not uncommon.
In 2018 alone, Amazon attracted more than 1 million new sellers. With so much competition, how should sellers respond?
Next, I will share with you some tips, which, if used properly, may help sellers improve their rankings on Amazon.
A10 Algorithm
For many sellers, the A10 algorithm feels like a foreign, unattainable concept, but every seller should understand Amazon’s A10 algorithm and master the differences between the different versions.
The latest version, A10, differs from A9 in that buyer searches are more popular than before.
With A10, Amazon shoppers will be directed to what they are actually looking for, not what others think they should be looking for.
Excellent logistics and shipping with FBA
Having a reliable and consistent logistics and supply process is crucial for any business, but this is especially true for Amazon sellers.
Fulfillment by Amazon (FBA) allows sellers to easily manage their customer orders.
Currently, about 66% of the world’s 10,000 top-selling Amazon sellers use FBA to automate their fulfillment process.
FBA facilitates the entire shipping and logistics process so sellers can focus on other aspects of their business.
Additionally, sellers with positive customer interactions and ratings will always have better rankings.
To ensure positive rankings on Amazon, sellers need to ensure their team is properly equipped to handle complaints, returns, and defective products.
Using Fulfillment by Amazon and staying on top of customer feedback are surefire ways to ensure sellers improve their overall rankings.
Optimize content
Content optimization should never be underestimated.
Content generation on Amazon is absolutely crucial, so it is imperative that sellers understand the role and impact of optimization on organic rankings.
Every element on your seller page: from images and bullet points to enhanced brand content and even template file uploads, contributes to high rankings.
First, sellers should ask themselves whether their current images meet Amazon’s guidelines.
If the answer is no, then the image will need to be updated accordingly.
Next, it’s important to make sure your product description includes bullet points that draw attention and are easy to read.
Each bullet point should draw attention to a key feature of your product and be distinctive enough to stand on its own on the page.
Keywords
Keep some key definitions:
Pay-per-click (PPC): A bidding method that determines how your product is listed in search results.
Enhanced Brand Content (EBC) (aka A+ Tools): An Amazon listing feature available only to brand-registered sellers. As customers scroll through product pages, EBC will provide them with additional images and information.
Optimization: Optimization is the act of enhancing your material to achieve higher search rankings.
Applying keywords and using PPC ads can often feel like a lot of work, especially given the ever-changing nature of PPC bidding and keyword optimization.
Over time, the latest top-performing phrase can quickly become a source of lost sales.
That’s why sellers need to stay informed and updated.
There are many third-party software applications that can help sellers analyze PPC marketplaces like Amazon.
Many of these apps are easy to learn and can be mastered in a matter of weeks.
The key for business owners is to find the software tool that best suits their needs.
Each application has its own unique pros and cons, which is why sellers should do their due diligence in choosing the right application.
Selling on Amazon can be a daunting task, but, with these simple tips, any newbie seller can decipher the most common problems and get on the road to success.
