Amazon is currently a giant in the e-commerce industry. It is understood that more than 1 million new sellers join the Amazon platform every year, but less than half of the accounts survive for more than half a year. It is even more difficult for sellers to survive and move forward on Amazon. There are many rules and fierce competition on the Amazon platform. In addition, the most headache-inducing things for sellers are follow-selling and advertising settings, which are all necessary for operating a store. Therefore, choosing ERP software is no longer a simple matter of "preparing the listing's pictures and descriptions and uploading them to the platform". Instead, it requires Amazon management software that fully supports the Amazon platform's operating model. Below, the editor will give you a detailed introduction to several aspects that you should pay attention to when choosing an ERP system. I hope you can keep your eyes open, compare prices, and truly choose a reliable ERP system that suits you!
1. The main needs of Amazon sellers
1. Data Center: There needs to be sales data reports based on different situations such as stores and warehouses, data analysis such as the number of orders, sales, gross profit ratio of product categories, inventory analysis, advertising analysis, and other types of data reports and analysis. Allow sellers to analyze the store situation more intuitively and invest with more direction.
2. Account association: Currently, one very strict point on the Amazon platform is account association. Many sellers have also encountered the problem of being repaid later, so it is necessary to avoid account association risks and manage the operations of multiple stores without logging into the backend.
3. In-site advertising: Amazon supports the operation of in-site advertising. There are three types of advertising: single product display advertising, headline search advertising, and ASP advertising. The delivery methods include automatic and manual settings. The operation of traffic is relatively complicated and the setting of keywords is difficult, so in-site advertising analysis and optimization are required.
4. Inventory management: After the seller ships the goods to FBA, he needs to check the inventory quantity in real time and formulate a replenishment strategy, including when and how much to replenish so that the product can maintain the highest profit and sales. This is to avoid out-of-stock or overstocking which may lead to a drop in sales and an increase in storage fees.
5. Customer service management: process support for customer service management, email management, etc.
2. Functions supported by the system
1. Basic functions:
Order management: connect to the platform to pull orders online and support the import and creation of offline orders. Orders are seamlessly connected to the warehousing system, and delivery is done intelligently with one click. The intelligent system realizes automatic warehouse division, automatic order review, shipment marking and monitoring, shipment reminders, etc.
Customer service management: Pull and send information and emails from the Amazon platform, set up automatic email sending functions for different scenarios, support after-sales services such as order cancellation, return and exchange, dispute resolution, maintain customer information, and support customer service managers to assign tasks and task completion statistics.
Product management: massive SKU management, complete product development process and powerful product database.
Procurement management: Intelligent procurement and replenishment logic ensures that the warehouse is always stocked and there is no shortage of goods, including clear operations for the participation permissions of multiple roles such as procurement, supervisors, warehouses, and finance.
Warehouse management: warehouse in and out management, SKU dimension inventory query, quick comparison of service provider inventory, and direct synchronization of calls between service provider warehouse inventories.
First-leg management: FBA stocking plan, support for the management process of FBA warehouses and other third-party overseas warehouses.
Data Center: Powerful data reports for analysis in various dimensions, which can intuitively view various data, allowing decision makers to analyze operating costs more accurately and discover business risks in advance.
2. Highlight functions:
Listing function: supports batch collection, batch modification of listings and batch listing, allowing products to move quickly, setting the time for listing, allowing SKUs to appear in front of target customers at the right time, increasing exposure and achieving sales growth.
Advertising management: Set advertising delivery methods, delivery channels, keywords, delivery dates, etc., accurately set daily advertising budgets, and analyze advertising performance and reports based on advertising data rankings and keyword rankings.
Product selection and anti-copycat sales: A9 data acquisition monitors product prices, comments, sales, exposure, click-through rate, keywords, related ASINs, traffic entrances and other business indicators, understands information such as Amazon's hottest selling products, locks in competitor traffic sources and explores keyword expansion.
The follow-selling monitoring tool monitors malicious follow-selling behaviors under the listing 24 hours a day, and monitors the time of being followed, the time when the other party takes down the listing, the number of times the listing is followed and the information of the follower in real time. It will actively push reminders when follow-selling is discovered, and automatically send emails to warn the follower through preset templates. It can effectively prevent malicious follow-selling and prevent traffic and sales from being hijacked by follow-selling.
3. Other functions
Supplier management: During the procurement process, many suppliers will be contacted, and the supplier information needs to be centrally managed, with functions such as feedback on abnormal orders, a sound supplier assessment mechanism, generation of progress feedback, financial settlement, real-time logistics notification and record, etc.
