I don’t know if Amazon sellers have noticed recently that Amazon’s backend has released another message about Amazon Live Creator .
In fact, Amazon had already announced the launch of the live streaming function as early as April this year, and now it has pushed it again. It seems that Amazon is going to start promoting the live streaming function to sell goods.
Amazon said that statistics show that buyers who watch videos on Amazon are 3.6 times more likely to convert into effective buyers than buyers who do not watch videos, which shows that buyers have a strong preference for videos.
Live video is more engaging, allowing brand owners to answer customer questions live using chat within your video, showcase unique features and benefits of products, and promote their products to potential Amazon customers.
Benefits of live streaming on Amazon:
1. Live streaming is free and displayed on your Amazon store, product detail page and www.amazon.com/live
2. Chat and interact with buyers directly through video and using chat
3. Choose which products from your brand to add to your live stream
4. Measure your exposure results, including views, product clicks, and sales
How to join Amazon Live?
First, download the Amazon Live Creator iOS mobile app
Next, select the products you want to display in the live broadcast.
Finally, go online via your phone or external camera
Currently, only sellers who meet the following conditions can participate in live streaming:
A professional seller account on the US site that has done brand registration on Amazon
VC account of the US site
So after this feature was launched, were there any Chinese sellers who were the first to try it? The editor saw some sellers sharing their experience of using the live broadcast feature on the seller exchange forum.
The seller said that currently only iPhones can be used for live streaming. First, check the order history to see what time of the week and day your products generally sell well, and then adjust your time according to American habits.
The important thing is to prepare discounts (coupons, deals, price adjustments) and pay attention to the interactivity during the live broadcast.
If there are no companies doing live broadcasts in your category, the live broadcast will stay on the live page for a while. As for the host, we need to find a part-time foreign staff. The seller said that during the two days when they did the live broadcast, the traffic increased by 1.5 times, but because there were no discounts, the actual conversion rate was average. Some people also say that Amazon has very strict review of live broadcast content, and any content that does not meet the regulations will be removed from the shelves, channels and listings will be closed, etc.
In addition, some smart sellers said that they felt that another group of service providers were about to get rich by promoting their live streaming services to Chinese sellers and cooperating with internet celebrities.
The editor suddenly felt that he seemed to have seen a way to get rich...
Some people also say that teaching Chinese to foreigners through live streaming will instantly increase the number of fans.
Finally, let me summarize the key points that you should pay attention to in order to give full play to Amazon's live broadcast function:
1. The live broadcast time should be consistent with American habits. You can analyze the sales of your products to see which time of the day has the best sales.
2. It is best to use fluent and authentic English to explain during live broadcasts. Sellers with a larger budget can hire part-time foreign staff to do live broadcasts.
3. Prepare some discounts (discount prices, coupons, deals) during the live broadcast
Live streaming sales has become a very mature system on domestic e-commerce platforms, but it has just emerged on the Amazon platform. Sellers who have the conditions can quickly seize this opportunity, take the lead and embark on the road of live streaming sales.
