A classmate asked that one of his listings usually had a stable sales volume of 20-30 orders per day, but today the sales suddenly dropped to zero. After checking the advertising data, he found that the advertisement had no exposure and traffic.
Although this situation does not happen often, once it happens, the impact on sales is relatively large. So how should we deal with situations like this?
Although many sellers tend to panic in this situation and don’t know what to do, I think that when encountering this situation, calmness is more important than panic and anxiety. We have to calm down and analyze.
It is important to try to find out what the possible causes are, what help you can seek in the present moment, and what possible coping strategies you can take.
Specifically, from the perspective of seeking help, Amazon customer service is the first person to turn to. You can contact Amazon customer service through the background and ask them to help inquire about the current status of your account, as well as the status of listings and advertisements, etc. As sellers, the information we can see is limited, but for the platform customer service, their authority allows them to know some information that we cannot see, and this information may be the problem.
Therefore, if there is any abnormality in your account or listing, the first step is to seek help from the platform customer service as soon as possible.
Of course, you can also seek help from relatively more experienced sellers around you. Many operational skills and experiences have become the norm for experienced sellers, who have already experienced them.
The answers are all ready-made, so when you ask for help, you may not only know where the problem lies, but also get solutions and coping methods. What should I do if there is no familiar seller around me? Then ask me for help. I am happy to grow through sharing.
But having ideas in your head is not as good as asking for help from all sorts of people. Based on past experience, when an ad is not exposed and the listing has no orders, I generally recommend thinking and analyzing from the following aspects:
1. Check whether the product is mistakenly identified as an adult product by the system, or is maliciously labeled as adult by a competitor and blocked by the system.
As a shopping platform, Amazon automatically blocks listings that are identified by the system as being for adults in accordance with relevant laws that stipulate that adult products must not be displayed to minors.
If they are indeed adult products, it would be fine, but some sellers’ listings were misjudged by the system because of certain words in the listing details, or were maliciously tampered with by competitors (a VC account followed the sale, and then the listing content was re-edited with the help of the VC account’s permissions, and in the process of editing, the adult product label was added to the listing), causing the system to block them under the adult product category. In this way, because adult products are not allowed to be advertised, the ads will automatically lose exposure. Due to problems with Amazon’s system updates, there will be no interruption prompts for the ads being run. Judging from the ad page, the ads are still running. On the surface, it seems that they have lost exposure.
The most effective way to judge this situation is:
Re-set an ad. If the listing has been identified as adult products by the system, the system will prompt during the ad setting process that the listing does not meet the advertising conditions. In this way, you will know it naturally;
Ask the platform customer service for help. The customer service has the authority to know the status of your listing.
Use ASIN to search in the search box to see if your listing can be found. If the search results show no listing, it is very likely marked as adult products.
Make it a habit to enter your store and count every day. If the number of listings on the store’s front page is different from the number of listings on sale in the backend, it is very likely that the listings that are not displayed are marked as adult products.
No matter what method you use, if you find out that your product has been mistakenly identified as an adult product by the system, the most direct and effective solution is to ask customer service for help. Customer service will assist you in making corresponding adjustments to the listing.
Second, check whether the product is being copied and the shopping cart has been taken away by the copycat, or other reasons have caused the listing to lose the shopping cart.
In the eyes of sellers who operate their business honestly and do not copy other people’s sales, copying is a chronic disease in Amazon’s operations and is hateful. However, judging from the current situation, Amazon will not cancel the follow-selling function in the short term, and some speculators will repeatedly use this function to become popular on the platform.
We know that when a listing does not have a shopping cart, the advertisement cannot be exposed. Therefore, when your advertisement is not exposed, you might as well consider whether it has been copied and the shopping cart has been taken away.
The dumb way is to get up in the middle of the night to see if your listing has been copied. If you find this too tiring, you can also use some third-party tools on the market that can automatically remind you of copycat sales.
In addition to the fact that the shopping cart is stolen due to copycat sales and the ad is not exposed, other factors that cause the shopping cart to be lost include:
1. When there is no sales for a long time or the sales volume drops sharply;
2. The listing received negative reviews;
3. The price increase is too large in a short period of time;
