Registering your store’s brand can, to a certain extent, reduce the possibility of being copied by others, and can also increase the conversion rate of your listings by creating A+ pages. However, it takes almost a year from trademark registration to the issuance of the R mark, and the cost is now much higher than before. No one knows how many other sad things will happen in the meantime.
If I already have a successfully registered brand, can I authorize it to another store for use? The answer is yes. But how to authorize? Next, we will explain the specific practical steps:
The first step is to open the following link and click [Get started];
https://brandservices.amazon.com/
Step 2: Click [Sign In] in the upper right corner to log in to the backend;
Step 3: Select the corresponding country, such as the United States;
Step 4: Click [Brand Registry Support] under [Need help?];
Step 5: Click [Update role or add new user to account] in [Update your brand profile];
Step 6: Fill in the corresponding details.
1. Fill in the content that requires the Amazon brand team to operate, such as We want to add new user Anker-001 to sell brand Anker on Amazon
2. Fill in Add a Brand Registry user account
3. Fill in the authorized seller’s login email address;
4. Fill in the trademark LOGO to be authorized;
5. Just fill in Registered agent.
After submission, it is equivalent to forming a new case. After receiving the request, the Amazon brand team will arrange for processing, and it will take one to two days to get a reply. If the authorization is successful, you will receive an email with the following content:
In this way, the brand of store A is authorized successfully, and store B will have the functions of creating A+ pages, uploading listing videos, creating brand flagship stores, creating social media promotional codes, and applying for a transparent plan to prevent copycat sales.
Remark:
Brand licensing isn’t all about benefits. If a competitor has followed one of your stores before, and now searches for your brand, he can find your other stores. This means that all your stores and products are exposed to the other party, which may cause some unnecessary trouble.
If conditions permit, it is best to have one store for one brand, which saves time and effort. Whether authorization is required is up to the seller to decide.
