How to optimize Amazon titles to the best state? In fact, there are some obvious rules and experiences that can help you improve title quality and ranking. Today I will tell you about the complete method of creating a good Amazon title.
1. Title components
Reference formula: keyword + brand + highlight + scope of application + product features (material/size/color, etc.)
Follow the above order and write the elements in detail so that each word in your product name can be searched independently, increasing the chances of appearing in the search results.
Make good use of keywords to create high page views
Keywords include (broad, precise, long-tail) keywords. When setting the title, the keyword selection must be accurate. In order to cover more searches, you may want to add more relevant broad keywords and long-tail keywords to the title.
For example, Watches is a broad keyword, Men's Watches is a precise keyword, and Men's Military
Watches (men's military watches) is a long-tail keyword, which tends to be more precise as the scope of the word narrows. Collect and organize these three types of keywords, select the most effective words based on actual conditions, and arrange them in the listing title.
Understand the target group of the product
When optimizing product listings, many sellers often consider search engines, thus ignoring the fact that the real customers are the ones who buy our products. There is no doubt that search engines are very important and are the key factor in the visibility of our product rankings. However, one thing we need to pay attention to is that search engines will also consider our customers’ signals: how often customers click on our information, how long they stay, and how often they buy. Therefore, we need to consider two things when optimizing listings: search engines and actual consumers. Search engines work based on keywords and product descriptions. Consumers are more likely to remember names that are easy to pronounce and attractive, so our titles should be a combination of memorable product names and some keyword descriptions.
Please note that search engines are not our only audience!
Compared to search engine click-through rates and raw numbers, human motivations are more mysterious. By asking others what they think of our products, you will discover blind spots that you yourself have not noticed. The name of a product is also key to branding and marketing. Names may evoke positive or negative feelings. Through research, you will discover the tone of the name in the minds of customers. Then, optimizing the product name in this way and combining it with keywords will help our product achieve ultimate success.
