Sales are a vital component for any business that wants to grow. We all need those sales order notifications to arrive in our inboxes regularly and properly.
With competitive pricing, excellent customer support, and great metrics, you can increase your Amazon sales.
How to increase sales on Amazon?
1. Win the Amazon Buy Box
As many as 90% of Amazon’s sales occur through the Buy Box. Amazon uses a variety of criteria to rank sellers’ performance and award the all-important “Buy Box.”
These include:
Implementation method. Fulfillment by Merchant (FBM) or Amazon (FBA)
Price reduction. Total amount paid by the customer
Shipping time. Agreed product delivery time
Seller rating. Overall Customer Experience Score
Feedback rating. Summarize total feedback
Customer response time. Average time for sellers to respond to inquiries
By winning the Buy Box, your product will attract more attention.
2. Better Customer Support
Your business must be organized to avoid SLA violations and facilitate an optimal customer experience. Your ability to handle customer-initiated messages can have a huge impact on overall performance.
The main obstacle is the length of time it takes to respond. Timely, high-quality responses reduce negative feedback. You must respond to all customer messages within 24 hours. Including weekends and holidays.
Reduce response times by quickly categorizing, assigning and prioritizing messages
There are defined procedures to handle each query type
Resolve issues faster by identifying potential escalations
Use labels to group your message history by topic, such as returns, shipping, and product inquiries
A timely response can turn an inquiry into a sale.
3. Competitive price
The challenge for sellers is to achieve the best price while dealing with price fluctuations to maximize profits.
Manual repricing is too complicated and time-consuming. Unless you’re constantly monitoring your competitors’ prices, you’re going to be stuck with spreadsheet data.
Benefits of Amazon Repricing Software:
Win the Buy Box and still get the best price
Beat the competition by pricing faster
Ensure every sale is profitable
Allows you to compete with other sellers
React to every competitive situation
Maximize sales opportunities
4. Set up pricing rules
No one knows your business like you do. With rules-based pricing, you can specify competition scenarios and pricing based on your needs. You retain control. The "rules" are transparent because you set them.
Many factors determine who wins the Buy Box. Rules-based pricing allows you to take all factors into account. Compete in a super granular way based on location, fulfillment method, inventory levels, inventory expiration, free shipping, and more.
Advanced repricing tools allow you to price based on your desired net profit after accounting for all sales costs. This ensures that you never sell at a loss.
