According to the survey data, TA may help your product:
Page views +10%
Page conversion rate +18%
Flash sale product sales rate +30%
Advertisement product conversion rate +69%
The key is, you don’t have to spend any money! There is such a good thing in the world, and you don’t even know about it?
TA is Amazon's backend A+ template! Your amazing assist!
Recently, sellers on the Japanese site should have discovered new changes in the backend A+ template. Not only has the number of templates almost quadrupled, but there are also many more functions available.
What are the different changes in the new A+ template?
What are the highlights of these changes?
Why does Amazon recommend sellers to add A+ pages? " and other issues
We put together a detailed description:
What is A+?
A+ is a product description displayed on the product details page that improves product promotion effects and increases conversions through a combination of pictures and text.
A+ enables vendors and sellers to create rich content that better tells their brand/product story on Amazon.
A+ is a valuable product marketing tool that helps customers fully understand your product and make informed purchasing decisions.
It is worth mentioning that, unlike sites in other countries, A+ pages are completely free and open to sellers on Amazon Japan, so hurry up and use A+ to display your most proud products.
What are the changes in the new A+ template?
Before the update: There are only four fixed templates, and sellers choose one to use
Advantages: No need to consider too many combinations, just use it right away.
Disadvantages: single form, fixed template and cannot be modified, and limited content that can be presented.
After update: Up to 15 different modules can be selected
Advantages: Visual modules, various styles, up to 5 modules can be selected, rich combination forms, more content can be added, no complicated design is required, and the operation is simple.
Disadvantages: Sellers need to assemble the modules themselves.
Why add A+ content?
Increase conversions
Adding A+ Content to your detail page can help convert shoppers who might be browsing into purchases .
Promote product/brand story
It connects customers to your brand story, values, and what makes your brand unique.
Promote repeat purchases
Provide customers with more information to help them make more informed purchasing decisions.
Promote brand value
Let customers understand the product from an expert's perspective, keep the content logic clear and easy to read, and avoid selling for the sake of "sell".
Solve purchase doubts
It can address the most common concerns customers have about your product, avoid negative reviews and reduce returns.
Bring in traffic
Adding A+ Content to your product detail page can increase your product’s discoverability.
Which products should add A+ pages?
We strongly recommend that all products add A+ pages. Successful product marketing starts with a good detail page. A+ can add rich content to the detail information page to improve the customer's shopping experience.
If the seller has too many products, you can also add A+ pages according to the following product situations:
High-priced products
Drive sales
New Product Release
Introducing new products/unique features
Good brand story product
Brand identity helps differentiate brands
High flow products
Prioritize adding A+ content to products with the best ROI
High turnover/long tail products
Additional details to address barriers to purchasing specific products
How to create a good A+ page?
Follow the A+ usage guidelines
No banned words, no guarantee/warranty information, no price/promotion information, no contact information, etc.
Use all modules and various templates
A total of 5 modules can be added, and all of them must be used, and different modules must be used.
Balancing images and text
Avoid blank space by balancing images and text in A+ Content and use high-quality images.
Using the Standards Comparison Chart
This is a very popular module.
Use a variety of text and image combinations
Text and image keywords will be indexed by search engines.
Updates
Update content regularly to avoid details becoming outdated.
What are the requirements for using A+ content?
Sellers on the Japanese site can use A+ pages for free without the need for brand registration. Therefore, sellers who have opened a Japanese site should use it as soon as possible. Sellers who have not opened a Japanese site, what are you waiting for? Such a great operational tool is free to use, so hurry up and open it.
Sellers on other sites (Europe, North America, Australia, and India) need to register their brand before using it.
Excellent A+ example:
Why the A+ page above is so good:
The overall A+ page layout is compact, with little white space, and the information is visually full and complete.
Display more product information by using different module combinations to display product information more richly.
The last module uses a standard comparison chart to compare other similar products in the store, giving consumers more choices and making it easier to make judgments. It can also drive traffic to other products in the store, thereby increasing sales.
After reading the above cases, are you eager to try the new A+ template? Then put your knowledge into practice quickly and let this “magic” thing help you achieve perfect sales in Q4!
Source: Worry-free sellers
