Last night, we conducted an analysis of the causes and response strategies under different Amazon advertising data performances.
To summarize:
1. The data is wrong. First look at the data and compare the relevance of the keywords to your products. If they are not very relevant, then you can consider optimizing the listing and make adjustments in the title, five points, and details. The keywords in the advertisement can be appropriately lowered in bid or denied.
2. If the ad has no data and no exposure, you can try to adjust and increase the ad bid to see if it can bring exposure to the ad group.
3. If the advertising keywords have clicks but no conversions, then you need to check how long it has been running and its relevance to LISTING. Make adjustments.
In fact, through everyone's discussion, the general principle is the same. The degree of refinement of each person's data is closely related to the combination of product listing, ad position display, and budget bidding.
Regarding product positioning advertising types, it was found that some people would choose listings that are better than their own to hook up with rich people, and some would choose listings that are higher in price but lower in rating than their own. There are also complementary products, but basically all ASINs will be added in the early stage, and then optimized and adjusted based on data performance in the later stage.
The significance of thematic exchanges is to understand everyone's thinking when dealing with the same type of problem at one time. The most important thing is to build your own thinking logic and have your own way of thinking, for example:
Give you a listing, and based on the existing advertising data, you can quickly get feedback and formulate corresponding advertising strategies in combination with current advertising goals.
In fact, the meaning of advertising, in my opinion, is to spend money to buy exposure and spend money to invite people into the store. As for whether it is possible to retain people entering the store and convert them into customers to make purchases, it depends on whether the needs of these people can match the supply of the store.
So what are the possible advertising goals?
1. Launch new products
2. Clearing inventory (for example, the significance of outlets is to clear inventory)
3. Increase traffic
4. Promote the brand
There are other advertising goals, please add them.
