Newegg was founded in Southern California in 2001. It has now grown into a leading e-commerce and service platform in the North American market, focusing on pure technology categories, mainly selling 3C products such as computer peripherals, network equipment, and IT products. The platform currently has more than 38 million customers, more than 40 million products, and more than 26 million independent visitors per month.
In order to accurately target consumer groups, Newegg divides its business into five major modules:
Newegg and Newegg Canada
Newegg is the main shopping mall site that focuses on the US market, while Newegg Canada is mainly aimed at Canadian business. It is independent of the Newegg main site. Both websites are aimed at B2C consumers. Since its launch in 2014, Newegg Canada has reached more than 32 million customers and has already had a certain influence in the local market.
Newegg Global
After opening the Global business, sellers' products can be sold to more than 80 countries and regions around the world, covering markets such as North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Newegg Global is very easy to manage and operate. There is no need to reapply for an account or switch backend. Consumers in different regions only need to open the website and select their country. In addition, Newegg will customize the store homepage and targeted promotional products based on the market conditions in different countries.
Newegg Business
Newegg Business is an independent B2B platform under Newegg. The platform model is similar to Amazon Business. It mainly targets government agencies, medical institutions, educational institutions, etc., and provides office, medical and education related products. We also provide services such as offline dedicated personnel, professional guidance, worry-free logistics services, and customized market strategy guidance.
ttHigo
tthaigou is a cross-border direct purchase e-commerce platform jointly launched by Newegg and Liaison Interactive, dedicated to providing high-quality imported products and services to Chinese consumers who pursue quality life. TT Haigou is different from the bonded warehouse model adopted by general platforms. This platform mainly cooperates with overseas retailers and brand manufacturers to send goods directly to buyers, and the products must pass Newegg's strict control.
Under its strict entry policy, only sellers with good credit quality can open the door to global business on Newegg. In addition to establishing such an equal competition environment, in order to enable sellers to sell hundreds of orders a day and expand customer acquisition channels, Newegg also provides a series of services:
Multi-language website support: In order to provide consumers with a more localized shopping experience, Newegg currently offers English, Spanish, and Arabic, and is planning to support more languages.
Professional service team: Merchants must accept the invitation letter from the account manager before they can settle in, and the account manager will provide sellers with full settlement and marketing guidance. If you have any business questions, you can contact them 24 hours a day.
Customized marketing channels: Newegg provides a variety of marketing channels, including homepage recommendations, popular selections, special marketing, email promotions, off-site promotions, etc.
SBN (Shipped by Newegg) logistics solution: SBN is a logistics service provided by Newegg to merchants who need local warehousing and distribution in the United States. It is similar to Amazon's FBA. Sellers who use this logistics service can not only increase their exposure, but also enjoy a 6-month free storage fee discount. In addition, Newegg also provides an international shipping program NISP to help sellers easily solve cross-border logistics pain points.
Newegg entry conditions:
1. It must be an enterprise. Individual registration is not allowed. Able to provide business license and public bank account information for qualification review;
2. Able to provide eBay or Amazon platform links for reference (cannot be a new store, eBay store feedback must have 5,000 or more; Amazon store must have 500 ratings or more);
3. It is better to have your own brand or agent brand.
The above is an analysis of what platform Newegg is, what modules Newegg has, and the conditions for entry. If you want to know more about Newegg, please continue to follow us!
