What are the tips for operating on Amazon?
Keyword planning for listings, keyword integration, product testing, FBA, automatic advertising, manual advertising, broad matching, phrase matching, or precision matching... can lead to countless questions, and many of them will be multiple-choice questions.
If you haven’t made a good choice, you may end up making a mistake.
This article can solve one of the common selection problems.
Whether listings should be optimized frequently, under what circumstances to optimize, and under what circumstances not to optimize, the selection techniques involved will make a huge difference in actual Amazon operations. We will not give the conclusion yet, and you will know how to choose after reading this.
1. Don’t think that just editing the copy and changing the title every day is optimization
Optimization means removing the bad and retaining the good. It means deleting the bad and keeping the useful ones for the listing.
Changing things all the time without knowing why is a mistake.
So the key issue is that you must first understand the problem with your listing, and then optimize it based on the specific problem.
How to find the problem of listing is another big topic, but in summary, it is
No exposure or no clicks
No clicks or no conversions
Is it because the exposure is too low or the conversion is too low?
Is it because the click rate is too low or the conversion rate is too low?
Take your automatic ads and check your listing issues carefully
2. Under what circumstances is optimization necessary?
The first measure is definitely that there are fewer orders.
Push forward, less traffic
Going further back, there is less exposure
When all the data is going in a bad direction, it’s time to optimize it.
When your listing sales have been steadily increasing, the number of keywords with good rankings has continued to increase, and the category rankings have also continued to increase.
Don't owe me any money.
Give it some time to bring in more traffic.
Frequent modification of listings, whether you are optimizing in the right direction or just being careless, will cause the Amazon system to re-crawl and recalculate, and your ranking and traffic will definitely drop.
3. Many people have been doing it in the wrong order. Instead of optimizing slowly after the product is launched, they optimize everything that can be optimized right from the start.
Before putting your product on the shelves, you need to plan your keywords well, set target keywords, keyword structure, plan the order of keywords to be promoted, and then create original pictures and copy. While incorporating keywords, take care of the readability of your copy. You should lay a good foundation first, otherwise how can you give Amazon a good impression? Just put it up casually first and then adjust slowly. By the time you have adjusted, Amazon will have lost interest in you.
I think the above three points should be basic common sense for doing business on Amazon. Just consider it as my popular science education.
