Working in the Amazon business is like a roller coaster. Amazon’s mid-year sale has come to an end, and the much-anticipated Q4 peak season is about to follow. Therefore, friends who didn’t get a big order during the mid-year promotion must be prepared for the Q4 peak season, and maybe they will get rich!
As we all know, Amazon advocates that products are king, so if you want to have explosive sales, you must put more effort into product selection.
The Q4 peak season covers several important festivals in Western countries, each of which is an important business opportunity for Amazon sellers. Sellers should pay attention to adjusting product selection strategies in a timely manner according to different time points.
Q4 peak season important time points and product recommendations:
Back to school season
Back to school (August/September) category recommendations: Electronics, Computers and Office Equipment, Kids/Youth Apparel, Office and School Supplies
Labor Day (September) category recommendations: Electronics, Computers and Office Equipment, Children/Youth Apparel, Office and School Supplies
Halloween: October 31
Category recommendations: Cosplay costumes, LED lighting, ghost home decoration, furniture and kitchenware, event and party supplies, ghost toys, jewelry, other products with Halloween style
Christmas Season
Thanksgiving: Fourth Thursday in November
Thanksgiving has a greater influence in the United States than Christmas. Americans are accustomed to getting together as a family to eat turkey on this day, so the sales of kitchen supplies have increased significantly.
Recommended products: kitchen supplies, clothing, shoes and hats, and jewelry.
Black Friday: The fourth Friday in November
Black Friday is the day when Americans go on a shopping spree. In the early morning of the day after the Thanksgiving reunion, many people braved the cold winter and lined up outside their favorite stores, waiting for the biggest discounts of the year.
Product recommendation: All categories
Cyber Monday: The Monday after Thanksgiving
Cyber Monday is an online shopping day specially initiated by Amazon. On this day, Amazon and other online shopping malls will hold the biggest discount promotions of the year.
Product recommendation: All categories
Christmas: December 25
Christmas Eve: December 24
Recommended products: Christmas cards, wrapping paper, disposable tableware, kitchen supplies, clothing, socks, shoes and hats, jewelry, baby products, toys, consumer electronics
New Year's Day: January 1
Recommended products: clothing, shoes and hats, jewelry, home decoration (especially lamps), baby products, consumer electronics, etc.
Hanukkah (December)
One holiday that many sellers may miss is Hanukkah. Hanukkah is a Jewish holiday during which people light candles.
Recommended products: lamp stands, candles and toys are also selling very well.
In addition to adjusting product selection strategies according to the characteristics of different festivals, analyzing the differences in consumption habits of users in different countries is also an important basis for sellers to formulate peak season product selection strategies.
For example, consumers at North American sites prefer electronic consumer products or household products; consumers at European sites tend to buy kitchenware or other durable products; and consumers at Indian sites spend a relatively high amount on electronic products.
In addition, according to last year’s Amazon Prime Day sales data:
3C digital products, such as wireless electronic accessories, consumer electronics, cameras, etc.; household items, such as smart home; kitchen utensils and home appliances; personal care and beauty products; office supplies, such as computer stands, etc., are some of the hottest product categories on Amazon.
After making preparations for product selection, Amazon sellers also need to pay attention to stocking matters at different time points. Because logistics pressure is high during the peak season and Amazon may have warehouse overflows, sellers must formulate corresponding stocking plans to avoid out-of-stock situations.
Amazon sellers’ peak season stocking tips:
Avoiding restocking issues
Sellers are advised to conduct test market replenishment before the peak season arrives. You can try to get one month’s worth of goods first. If the product details remain unchanged after they are all sold out, you can purchase three months’ worth of inventory to avoid the problem of multiple restockings.
Avoid out-of-stock products
Sellers are advised to avoid out-of-stock products with low actual output and limited supply. It is best to purchase some products that they can control in preparation for the peak season.
For non-seasonal products, refer to the performance of Member Day;
Seasonal products, refer to the performance of last year's Q4 promotional season and this year's overall growth trend;
