When talking about Amazon marketing strategies, many Amazon sellers said that it is really not easy to make their products stand out among the dazzling array of products on the platform.
I have been operating my store diligently on Amazon for many years, but my product sales have not increased. From the excitement when I first joined the platform to the excitement when consumers placed orders, slowly all my psychological activities have calmed down, and product sales have remained unchanged.
We discussed this issue with Terry, a millionaire seller. This cross-border veteran selflessly shared his relevant insights and experiences with us.
Q1What are the company’s marketing strategies?
At present, our company’s marketing channels are mainly divided into three categories, including Amazon SEO, Amazon on-site/off-site advertising, and reviews.
Q2: Can you reveal some details about the company's marketing?
OK. As I just said, our marketing mainly includes Amazon SEO, Amazon on-site/off-site advertising and reviews. The specific implementation details are:
1. Optimize your listing
First, we will use keyword tools to find popular and long-tail keywords and apply them to the product page to increase the chances of the listing being found by buyers.
Furthermore, it is also important to optimize pictures. Product pictures should be clear and the main picture should account for 85% of the total page content. After all, most buyers will look at the pictures first and then decide whether to browse your page.
In addition, because we have registered our brand, we can use A+ pages in product descriptions, and use detailed pages with pictures and text to attract customers to buy and increase conversion rates.
2. Use advertising and off-site traffic to increase exposure
Regarding exposure, we mainly increase referral traffic through pay-per-click advertising (PPC) and Amazon's off-site promotion channels.
By leveraging a large amount of off-site traffic, we can directly guide consumers to our listings for purchase. The order conversion rate has increased, the traffic has increased, and the ranking has naturally improved, thus forming a virtuous circle.
3. Use email marketing to encourage buyers to leave reviews
A key factor in effective marketing on Amazon is increasing the number of positive reviews. Therefore, email marketing is also a very important part of our operations.
The “Email Subject” feature of BQool Customer Service Cool Software helps us automatically send review invitation emails, and also provides templates that are compliant with Amazon regulations, safe, and have appropriate content for us to use directly. In addition, the screening function of the customer service cool software can help us filter out buyers with a high rate of negative reviews, set review invitation rules, accurately send review invitation emails, and achieve precision marketing.
I remember that the customer service cool email theme feature comes with an AI solution, which can help us send emails to buyers at the best time. Special thanks to BQool. We recently had an ASIN that started using the AI-Powered smart schedule. The review rate increased by 100%. It is very effective and I recommend it to everyone.
Q3 What should I pay attention to when doing Amazon email marketing?
Anyone who has worked on Amazon knows that it is not easy to get reviews nowadays. Many sellers often take risks and send review invitation emails in an illegal manner, which may directly lead to the account being blocked in serious cases. Therefore, it is recommended that you send emails in compliance with regulations.
In addition, the email subject should be simple and clear, and the content should focus on customer care, asking buyers about their experience, and encouraging buyers to share their shopping experience with other friends as much as possible. One thing to remind you here is that the time of sending the email is very important. Sending emails to buyers at the right time can increase the open rate of emails.
