Good product selection can solve more than half of the operational difficulties. It is said that product selection accounts for 70% and operation accounts for 30%. Today, the editor of 1981 Amazon agent operation will share the tips for selecting products on Amazon!
What is Amazon Selection?
Analyzing the supply and demand trends in the current market is the main purpose of Amazon's product selection, in order to find popular products for the store. When selecting products on Amazon, you should start with "cheap" and then sell them at a competitive price, obtaining the target profit after deducting costs such as logistics. At the same time, you can get good reviews from Amazon! In other words, price is not the only factor in product selection, Amazon product selection must also take quality into consideration!
There are 12 Amazon product selection analysis indicators, which are ranked in order of importance. Items 1 to 7 are essential conditions for product selection, 8 to 10 are relatively important but not essential, and 11 to 12 are personal choices. Measuring according to one's own planning is not a necessary condition for product selection.
1. The product price is between 10 and 50 USD
The selling price of a product is very important and is something that buyers will consider before placing an order. The price range of 10 to 50 US dollars can be said to be the best range, because this range makes it easy for buyers to make impulse purchases. Products in this price range are a threshold for sellers with smaller funds to enter cross-border e-commerce, and the production price of such products in China is also relatively low.
2. The quality of the product should be light
The lighter the product is, the better. It is best to keep it under 1 pound. If it exceeds 1 pound, it is best to keep it under 2-3 pounds. 4 to 5 pounds is definitely too heavy. Unless the product is priced high, the Amazon logistics and delivery costs will be high. Please note that what the Amazon operation editor is talking about here is the shipping weight, which includes the product itself, product packaging and shipping carton.
Of course, when the manufacturer gives you product information, it is difficult for you to know the actual shipping weight of the product. So here the editor suggests that you try to find similar products of the same size on Amazon and estimate your own based on their shipping weight.
3. The product is ranked within 5000 in the major category
If you want to know whether a product sells well or not on Amazon, the best way is to refer to the Best Seller Rank (BSR). The BSR can show the degree of demand for this product in the market.
Of course, for product categories with a large market capacity or a large number of products, the BSR filtering conditions can be adjusted later. Ideally, after entering your product keywords, the first page of search results should have at least 2 to 3 products ranked within 5,000 in the major category, which also means that the product is in demand in the market.
4. Avoid product categories dominated by big brands
Small sellers do not have sufficient funds and manpower, so they should avoid product categories dominated by big brands! Don’t even think that your products can compete with these big brands.
Ideally, the products on the first page of search results are from different brands, and they are small, unknown brands! This is a crucial condition in product selection. Products and product categories without competition from big brands can reduce competitive disadvantages.
5. The product is durable and not easy to break or deform.
It is very important to select products that are not easily damaged during transportation. Because many of the negative reviews come from damaged products. Try to avoid products that are made up of multiple parts or have electronic components. Choose products that have only a single main body, such as yoga mats or mouse pads. These types of products are also easier to find manufacturers to produce.
6. On the first page of product search, there are at least 2-3 products with less than 50 reviews.
Because this value gives you a better chance of competing and defeating. If the products on the first page of search results are all products with hundreds or even thousands of reviews, buyers will definitely choose the ones with more reviews!
The number of reviews is one of the important factors affecting the ranking, so when selecting products, reviews are also one of the very important selection criteria.
7. The cost price of goods should be lower than 25% of the selling price.
I will first teach you a simple method to estimate profits. After selecting the products you are interested in, you can go to 1688 Procurement Wholesale Network to check the supplier's price. Is the cost lower than 25% of the selling price?
In order to maintain a certain profit, this 75% is very necessary. Because of FBA head-mile fees, customs duties, FBA shipping fees, FBA storage fees, Amazon platform commission fees, value-added tax, in-site advertising fees and profits, all added together, 75% is just right.
If the cost has to exceed 25%, it is recommended not to exceed 40%. If it exceeds 40%, there is basically no profit in selling it, and there is even the possibility of a loss.
8. Existing product listings have room for improvement and optimization
When you find that the product listing on the first page is not perfect and there is still a lot of room for optimization, the chances of being on the first page are greatly increased!
What is an unoptimized listing?
- No product images or only a single product image
- Product images are of poor quality
- Very short or no product description
- Bullet Points that are not filled
- Very brief description
- Product highlights are omitted
-Title is not optimized
- Title and Bullet Points do not contain keywords
9. The top three keywords of the product have more than 100,000 searches per month
Look at the keyword search volume to determine whether there is market demand for your product.
10. Is it easy to find suppliers for the products?
China is undoubtedly a major manufacturing country today, and the lowest cost is definitely in China if you want to purchase goods. Therefore, when selecting products, you must make sure that you can easily find suppliers for your products.
11. Non-seasonal products are especially good
The following are not necessary conditions for product selection, but the editor still recommends not to choose seasonal products, because sales will drop sharply after the season. Of course, it’s okay if you have an advantage in doing this.
12. Products have diverse keywords
The more keywords related to a product, the greater the search volume, which means the market demand is also greater. If there are only a small number of keywords, it will be very disadvantageous for competition, because the chance of squeezing into the first page of search results will be small, and there will be fewer opportunities for exposure when doing in-site advertising, which will indirectly lead to a decrease in the conversion rate, all of which will cause additional costs.
The above product selection skills and compliance with the 12 steps of product selection are the beginning of success. A lot of efforts are still needed in the follow-up. Listing optimization, on-site advertising, and off-site traffic all need to be studied by yourself.
