Sellers all agree that it is difficult to do business on Amazon now, and even registering an account is difficult. In the cross-border industry where sellers come in and out, those who stay and achieve success generally have their own operating routines, and each company’s approach is a little different.
I found a post in the community about operating Amazon by a seller. After reading the seller’s explanation, I found that his approach was not based on black technology, nor did he spend money on advertising. He was able to achieve results of hundreds of orders a day. Let’s see how he did it! The following is from the seller’s own account.
How to promote new products on the European site? I have been working on Amazon for two or three years, from a newbie who knew nothing to having hundreds of orders a day (Germany site). I took many detours and fell into many pitfalls along the way. But at least I have some little experience of my own.
In terms of promotion methods alone, every seller is different, and they use both off-site and on-site promotion methods. Low-price strategies, brushing keywords to get on the homepage, burning advertisements, variant merging, and black technology such as daily flash sales... I have tried many of these methods, but none of them work.
Later, I finally developed my own routine. No need for black technology or spending money on advertising. As for brushing orders, just do reviews. But in the first month, there were only a dozen reviews in total, and they were all from real purchases by local buyers. Advertising costs increase from 20 to 100 Euros a day, depending on the promotion stage of the product, but it will not exceed 100 Euros.
So, what is my strategy? It’s very simple, I work hard to increase the conversion rate! I change the pictures again and again, and it takes at least 2 weeks to optimize the listing in the early stage of promotion, or even longer, and I will continue to optimize it in the later stage according to the situation. Here is how I do it:
Research work
1. Understand your product
2. Understand competitor products
1. First read the top 20 pages in the category to understand their selling points, image styles, and good expressions;
2. After reading the top 20 QAs, understand what customers care about;
3. Read the top 20 negative reviews and understand their pain points.
3. Comparison:
1. What are the advantages of our products compared with competitors and where should they be displayed?
2. Are there any points that customers are more concerned about that are not written on the competitor's page, but there are a lot of QA, do our products have these points? Where should they be written?
3. Do we have the same pain points as our competitors? How can we improve them? Can they be avoided through operating instructions? If so, should they be written in the manual? In A+ or description? Can we negotiate with suppliers to improve these pain points?
Preparing for Listing
1. Images
Look at the pictures of sellers who sell well in the UK, Germany, the US, JD.com, Taobao, and Tmall, and think about what ideas and structures can be borrowed? Note: It is a reference!! It is not the original picture that can be used directly!!
2. Title
After reading the top 20 titles of the corresponding sites, find out their most commonly used keywords;
Go to the Amazon search box to find all the big words and long-tail words, and use the keyword tool to find the keyword list;
Then, combine the keywords obtained from these three channels, pick out the words with the highest relevance, the highest search volume, and the most commonly used words by customers and put them in your title. Be careful not to pile up, combine selling points!
As for the five-point description, it is almost a routine. Later, adjustments will be made based on advertising and conversion rates. It usually takes me more than two weeks to finish all of this, and it often takes more time.
When the conversion rate reaches more than 25%, you will find that Amazon will give you all the traffic and orders you want. Of course, products are king, but the prerequisite is that you have a good product, and a good product does not necessarily have to be a blue ocean product. It’s because your product is of good quality and has not attracted many bad reviews. Otherwise, even the best management cannot save you.
