Currently, representative cross-border e-commerce platforms include Alibaba's Tmall Global, AliExpress, eBay, Amazon, JD Global Shopping and Global Sales, NetEase Kaola, E&I, Cross-border E-commerce, etc.; although Alibaba's AliExpress has risen strongly, eBay seems to have always maintained its leading position, and Amazon seems to have gradually begun to exert its strength in the past two years. I think everyone can try these platforms. If you are a trader and you make money from the price difference of products, then AliExpress and eBay are good choices. You can wholesale products at low prices, and then sell them on the platform to earn the difference. Fortunately, there are many cross-border e-commerce platforms other than Amazon and eBay where merchants of all sizes can sell their products. Next, let me introduce other cross-border e-commerce platforms besides Amazon and eBay.
1. Kixify
If you are in the business of selling shoes, Kixify is the marketplace for you. It specializes in online shopping for shoes, and only shoes. Nike, Adidas, etc., everything is available. This site has everything you could want, whether you're selling new leather shoes or Jordan 80s, it's the perfect platform for selling shoes. Kixify is a good representative of a vertical cross-border e-commerce platform. If your product promotes this market and has a profit basis, there will definitely be a market that will cater to it, even if your product is a niche market type.
There is definitely a market for a specific type of product. No matter what your product is, there is bound to be a niche market. (Niche marketing refers to a marketing strategy in which companies choose a small market (called a "niche market" or "gap market") that has been neglected by powerful companies for various reasons as their special service objects in order to avoid direct conflicts with powerful competitors in the market, and try their best to meet the various actual needs of the market in order to firmly occupy the market. As the accuracy of online advertising positioning increases, niche marketing can achieve great results through online means)
2. EtsiIS
Do you want your products to generate good sales through the Internet? EtsiIS is a good online sales website. This website allows you to create your own online store for free and only charges you a portion of eBay's platform commission fees (3.5%, in addition to PayPal fees. There are no membership fees and a community of over 30 million independent buyers and sellers.
3. Newegg
Newegg is an open e-commerce platform that offers product categories ranging from clothing to computer parts. The main focus seems to be on electronics, hot-selling household items, and baby products. But the downside of Newegg is that it is “invite-only” for users with membership, and they also need to pay expensive platform commissions. But the quality of their service and fulfillment services is very high, so the high commission is worth it. Newegg offers a great alternative to Amazon and eBay.
4. Sears
If you're looking for a more traditional marketplace, something more akin to Amazon, then Sears is a great option. Sears offers a wide variety of product categories for you to sell. More importantly, they provide users with the option to become wholesalers. If you have your own products but need a good platform to enter the market, Sears can provide this opportunity. They charge a $37.99 MO subscription fee, which is about the same as other similar platforms, but there is no contract so you can cancel at any time. Additionally, Sears is offering merchants a unique way to give customers access to their merchandise: Shoppers can purchase items from any mobile device or at any Sears offline store. If you plan to develop in the e-commerce industry and don’t want to participate in the fierce competition on the Amazon platform, then Sears is a good choice for a cross-border e-commerce platform!
5. Bonanza
Some sellers who do well on these alternative platforms to Amazon and eBay are already making a lot of money. For example, Bonanza offers auction and fixed price options, each listing is free, and they only charge you a 3% commission fee for the products sold. If you have an existing store on eBay or Amazon, you can import those items directly into your Bonanza store. While you may not make as much as on Amazon or eBay, they will give you a great way to help build your brand and customer base.
In addition to Amazon and eBay, there are other cross-border e-commerce platforms that can provide online trade. Although the traffic is not as large as the first two, the competition will not be so fierce. It is important to choose a cross-border e-commerce platform that suits you.
