When a novice operates on Amazon, what misunderstandings should they pay attention to and what rules should they understand? Today I will tell you a few points that novices need to pay attention to when operating on Amazon.
Follow the sale
Follow-selling is a major feature on Amazon. Being good at using the follow-up selling rules can allow novices to place orders quickly, but they must pay attention to whether the follow-up selling products cause infringement and whether their own products match the pictures on the follow-up selling listings.
Blind selection
When choosing categories, they rely on their feelings and ignore market research, and do not consider the market capacity, life cycle and competitive products, which leads to unnecessary economic losses. They ignore the importance of product parameters and the target population. Incomplete listing product parameters will affect the relevance display.
Analyze reviews, only look at negative reviews and ignore positive reviews
For every seller, negative user reviews are undoubtedly crucial. However, positive reviews are actually the core selling point of the product. According to analysis, positive reviews can help to position products more accurately.
Order fulfillment error
New sellers are unfamiliar with how to fulfill Amazon orders and can easily make mistakes, such as shipping late, not providing tracking information, or canceling an order due to insufficient inventory.
Optimizing listing keywords
The performance of a listing is an important factor in determining a buyer’s purchasing decision. But some people tend to ignore its importance, and some listings are of low quality, which seriously affects buyers' desire to buy.
For sellers, newly created listings do not have preferential exposure and traffic, so before creating a listing, you should think about how to optimize it so that the listing can have inherent advantages once it is released. Tinkering with the listing at the later stage is actually a misunderstanding.
Reply to customer emails promptly
If you are slow to respond to email messages, Amazon will notice you, and frequent doing so will result in your account being frozen.
Amazon's Seller Performance and Product Quality departments will review consumer feedback for each Amazon order. In addition to product quality ratings, the number of feedback is also one of their assessments.
And recently many friends have been asking me about Amazon stores, what is the difference between the boutique model and the distribution model
Boutique mode: The English requirement is relatively high, the platform operation requirements are relatively high, it is not easy to get started, the threshold is high, and it is not recommended for novices to operate
Distribution model: It is relatively simple, no need to stock up, and the capital requirements are relatively low. It is suitable for start-up individuals or small business teams. It is convenient to collect and upload distribution data using the ERP system, and novices can start in a short period of time.
Operate in a distribution mode to accumulate experience, understand platform rules, accumulate wealth, and gradually switch to a boutique mode
