So, what other channels are there to obtain reviews safely and effectively? What efficient methods do sellers with tens of millions of dollars in annual revenue use to request reviews? Here are some channels for requesting reviews during the peak season.
1. Submit the test and get evaluation
In today’s situation where Amazon reviews are “hard to come by,” the practice of fake orders is no longer recommended. However, at this stage, the most effective channel for obtaining reviews on Amazon is “sending for testing,” because reviews introduced by the product itself do not carry any risks. Generally, you post the information about sending tests through social platforms to find some real buyers who want to get your products for free and are willing to leave reviews for you. Generally speaking, you can post the information about sending tests on social platforms such as Facebook, review websites, celebrities on various platforms, Top Reviewer, etc.
However, for the feasibility study of sending products for testing, you need to consider the cost. Because in order to get reviews through sending products for testing, your products need to be sent to buyers for free, which includes Amazon FBA fees and other miscellaneous fees as well as the value of the product itself. The level of these costs determines whether sending products for testing is feasible.
2. Official evaluation channels
Official review channels are often easily overlooked by small and medium-sized sellers because they do not have the resources like big sellers to effectively use official channels to obtain reviews. Small and medium-sized sellers who want to obtain reviews through official channels usually need to go through service providers to achieve this goal.
① Early commentators
Join Amazon's "Early Reviewer Program" to obtain valid reviews by paying. The current price is $60, but the fee is deducted after you receive the review. In addition, sellers who want to participate in the early reviewer program must meet the following conditions: a. Sellers on the US site b. The number of reviews for the product listing must be less than 5 c. The unit price of the product must be more than US$15
Of course, you can check more details about the early reviewer program in the Seller Center backend. Under the current increasingly stringent review supervision, the cost and risk of fake orders are getting higher and higher. If you meet the above conditions, you can try the early reviewer program. After all, the official review channels are not easy to be deleted, and they are also helpful in increasing the sales of listings.
②Amazon Vine Ivy Project
In the Amazon Vine program, brands send their products to Amazon, which then gives the products away for free to reviewers and asks them to write reviews. These reviews are marked with a small green icon. Comments left by Vine commentators are definitely more important and less likely to be deleted. However, this project is currently only open to VC sellers, and the price is quite high. At the same time, the application for Vine is also charged.
3. Get reviews with the review request card
Review request cards are a common channel for obtaining reviews, especially for sellers who ship their own products, as there is more room for maneuver. However, for sellers who ship products through FBA, they can only control the packaging of the products. Generally speaking, Amazon has certain supervision over such cards in the packaging. So, to be on the safe side, the content of the cards in the packaging needs to be subtle. Put exquisite after-sales service instructions or some new product promotion information in the product box, and finally print the seller’s after-sales service email address. In this way, if the buyer contacts the seller, the real email addresses of these buyers can be easily obtained.
4. Invite reviews through emails within the site
The most common and easiest way to get reviews is to send review request emails on the site. With some review request tools, you can choose from review request email templates in multiple scenarios and languages. You can also customize the time of review request emails and filter out inappropriate order users. However, you should also be careful not to send emails too frequently to avoid annoying buyers, and not to engage in some review manipulation behaviors that are officially prohibited by Amazon.
5. Offline postcard review request
Offline postcard review requests and in-site review request emails presumably have a higher reach rate, because postcards can be sent directly to consumers' real mailboxes, with a reach rate of up to 100%; compared to the review request card method, postcards do not have the risk of Amazon's review, so there is more room for operation and a higher review rate. Here we recommend that you try the "offline postcard" function launched by Cool Bird Seller Assistant to request reviews safely and efficiently.
