Everyone can write an email asking for a review, but if the email is not written properly and a negative review is received in the end, it is tantamount to asking for the seller’s life.
Online shopping has become the norm, and reviews have become one of the data that buyers use to measure whether a product is worth buying. Good reviews can help sales a lot and encourage buyers to place orders as soon as possible. However, people nowadays are too lazy to write a few words for the products they bought. They will only come forward to leave reviews when the products are not satisfactory, which leads to polarization of reviews.
01. Don’t email buyers to ask for reviews as soon as they receive the product
Never email a buyer asking for a review right after they receive the product. Because at this stage, Amazon’s marketing system will also be triggered to send emails to remind buyers. If the messages are sent simultaneously, the seller may be convicted of harassing the buyer.
The email content is clean and refreshing
The content of the email should focus on the products purchased by the buyer. Do not add too much unnecessary information in the email, which may cause the buyer's disgust and put the buyer's account in danger. Don’t talk about a product one second and recommend other products the next. If you turn a “thank you letter” into a “promotional letter”, most buyers will automatically compare the performance in their minds.
Direct wording
From the English email, some words are inappropriate to use, such as:
Leave a 5-star review (Please give five stars)
Positive
With such straightforward words, anyone can tell that this is a request for review. When sending emails, sellers should focus more on expressing the theme of after-sales service, for example: our order has been confirmed! Your order has been shipped! How is your order? This concisely indicates that the subject of the email is after-sales service, which can avoid sellers’ disgust or even official warnings and penalties from Amazon.
02. Here are some small details to pay attention to when sending review request emails
Use first person to create a closer relationship
When addressing customers, sellers should try to use the first-person pronouns "I" or "we" instead of "Dear User" to make buyers feel like they are communicating with friends.
Product description can be included in the email
If the seller can provide some useful suggestions or instructions about the product in the email, the buyer will feel the merchant's thoughtfulness, develop a good impression and be happier, which will to a certain extent encourage them to share and add color to the comments, and they may become repeat customers of your store;
Add after-sales customer service contact information
Telling buyers about customer service’s after-sales method conveys the message that “we are here, we will not run away, and we provide some possible services for the goods you purchased.” This will increase the buyer's sense of security and gain the buyer's favor;
The timing of email sending is critical
The first thank you letter informs the user that the order is about to arrive, and thanks the user for the purchase 2 days before the buyer receives it.
The second review request email is sent 1-2 days after the buyer receives the order. The buyer has already experienced the purchased product at this point, and not too much time has passed. During this time, if there is a problem with the product, they will have time to contact you.
The third email reminding you to review will be sent on the 7th day after receiving the order. This is the last chance to ask for a review. The content of the email can be humanized and interesting, not too templated. Pay attention to the wording and avoid a urging tone.
03. Requesting reviews is just one way to get reviews. So what other methods can be used to get reviews safely?
First, launch new products and participate in the early reviewer program. If you are lucky, you can get 5 reviews quickly.
Second, through paid promotion by internet celebrities, sales and review retention rates can be increased;
Third, contact Facebook customers who have left five stars. While expressing gratitude, gently guide them to leave a review;
Fourth, through social media such as Facebook, build your own fan base with your own consumption goals as the core, and then appropriately guide them to leave comments;
Fifth, find a reliable person and pay for the order;
Whether it is asking for reviews or other methods, it is just a help. Sellers need to pay more attention to product quality, logistics cycle, and after-sales service to improve customers' shopping experience. Naturally, buyers will leave good reviews.
