Success on Amazon requires sellers to be hyper-vigilant about their reputations, especially in an age when the need for social proof is so intense.
In fact, Yuanchengda FBA Headend believes that it is achievable to build and maintain a good reputation on Amazon. It requires hard work, and it can be complicated without the proper expertise and technology, but it is within reach.
Amazon product reviews are crucial to a seller’s reputation. If their reputation is damaged, sellers risk being alienated by customers and losing sales to competitors.
Sellers need to give buyers reasons to leave positive reviews, whether influenced by a seamless customer experience or after-sales service. Below are five strategies that sellers can adopt to get customers to leave reasonable five-star reviews on their product pages.
1. Provide a first-class customer experience from start to finish
Sellers should be honest with customers from the beginning. When creating or matching product detail pages, use unique standard identifiers (such as UPC, EAN, or ISBN codes) and ensure that product descriptions and condition statements are clear and understandable.
This will help avoid any confusion, false expectations or wrong shipments.
2. Send customizable follow-up emails asking for feedback and reviews
By taking the time to request reviews, sellers increase their chances of receiving reviews, which in turn helps generate demand and sales. They need to send emails shortly after customers receive their products, so this remains their top priority and ensures the message is personalized based on the product they ordered.
Merchants can also email customers who have left positive feedback for the seller but have not left a review. They can also include step-by-step instructions on how to make reviewing easy.
There are automated tools that can send customized feedback request emails at the ideal time — not too early when the customer hasn’t experienced the product, and not too late when the buyer is no longer paying attention to reviews.
3. Leverage social media
A seller’s followers on social media have a high chance of having purchased their product in the past 90 days. Sellers need to leverage this audience to encourage authentic product reviews.
4. Join Amazon’s Early Review Program
To help sellers generate the first few reviews for new products, Amazon created the Early Reviewer program.
Through this program, Amazon will randomly contact a customer who has purchased a seller's product and ask for a review of that product. Regardless of whether the result is positive or negative, the buyer will receive an Amazon review voucher worth $1-$3. The review will appear on Amazon's website with an orange badge that says "Early Reviewer Rewards."
Sellers are eligible for the Early Review Program if they have a product with fewer than five reviews and is priced at $15 or more.
Amazon charges a registration fee of $60 per SKU for a period of one year or until five reviews are generated. Merchants will only be charged $60 after they receive at least one reviewed registered SKU.
5.Thank you for every comment
Follow up with each customer and thank them for the review they leave – this will build customer loyalty and make them want to bring another customer with them for their next purchase.
